• Google’s basic, white home page wasn’t conceived as some sort of ode to minimalism—it was pure necessity. “We don’t have a webmaster and I don’t do HTML,” Mayer recalls Google co-founder Sergey Brin saying.

• Mayer almost killed the idea of targeting ads against users’ e-mails, having initially considered the idea “creepy.” A colleague working an all-nighter ignored her rejection of the idea, and ads-in-e-mail later turned into Google’s AdSense, a multi-billion dollar business.

• Google has calculated that an ad on its home page would cost at least $10 million, if not more. Don’t get excited—the space isn’t for sale.

• Most Google pages sport a small copyright notice at the bottom. It’s not necessary, but company leaders installed the symbol after initial test users did nothing but stare at the home page, “waiting for the rest of it to load,” Mayer said. The symbol was a sign that the minimal page was loaded, ready for a search.

• Mayer once had an intense fascination with Motorola’s circa-1996 StarTAC mobile phone and bought used models on eBay to build a collection. (Google is now buying Motorola; there’s no connection.)

This is an interesting move by Google but not completely off the rocker for them. Last year they clogged results for the co.cc domain because they considered they impure results.

Google plans to target far too improved websites because they want to level the stage for other websites who do not focus on such initiatives. Generally there are websites out there that really focus their initiatives on SEO and not content and those results would achieve greater rankings than websites that don’t focus on SEO.

Google Engineer Matt Cutts explains the following: “We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.”

Service Area Listings With An Address

Listings with a designated service area and a physical address appear the same on Google search results as results without a service area. Once a you click on the listing title, the information window that appears allows you to toggle service areas on and off by clicking ‘Show/hide service area’. By default, service areas are hidden. On the map itself, the listing appears as a red pin. If you’ve chosen ‘Show service area,’ the service area will appear as a see-through red shape.

Service Area Listings Without An Address

Link Building counts for the credibility of your website and more credible it is higher search engine rankings you get which makes it visible to potential customers and hence increases sales. Here are some tips and trends that are likely to impact your Link Building efforts:

Start using mix-match technique for link popularity building and that makes your site reliable.

Focus more on how to secure the links that help you in long run.

Leverage the benefit of social media networks for link building.

Make sure to use keyword in tweets including a link back to your website and this when indexed in Google helps in your link building efforts.

Participate in forums and leave your link in signature.

Emphasize more on quality rather than quantity when it comes to Link Building.

It is not a good idea to have a very large number of links in the website footer. Some websites simply put their entire HTML sitemap in their footer menu having hundreds of links in it. This could be seen as keyword stuffing or spamming by search engines and can lead to some form of penalty. Link to only the most important internal pages from footer, top or side menu.


It is good idea to evenly distribute your links between these navigation menus. This was recently discussed by a Google representative in Webmasters Help Forum thread. It is always a good idea to provide a search functionality to users or a link to detaile! d HTML sitemap. 

Ads Delivery Method: Determine how quickly your ads are shown each day.

Standard: Show ads evenly over time

Accelerated: Show ads as quickly as possible

Over the weekend I saw a few tweets referring to Duck.com, a domain name that I had never really thought about. Clearly it’s quite valuable, since four letter domain names that spell out an actual word are nearly impossible to come by these days unless you want to pay millions for it.

The story behind the domain name is intriguing, as a community of people looking for search engine DuckDuckGo has found another search engine instead. Google. While the search engine giant owns the Duck.com domain name fair and square, the decision to point the domain at its search engine had nothing to do with people looking for the Aflac mascot and appears that they’d like to grab attention away from upstart DuckDuckGo.

Here’s what founder and CEO of DuckDuckGo Gabriel Weinberg had to say about the confusion in response to a post on the DuckDuckGo community site, which sits at Duck.co:

Yes, duck.com came as an asset in the unrelated On2 acquisition (On2 used to be known as Duck Corp). But it just sat there (pointing to this Duck Corporation history page) for a long time.