Keyword marketing plays a major role in marketing or promoting any of the business through online. Most of people prefer using internet for searching  out any of the results and information in an search engine where they typically types a keyword and gets the most relevant information on the top of the list.

Inorder to get high page rank to our websites we use keywords and is called as keyword marketing. Picking the right keyword to promote our web site or business is one of the major tasks, there are many keyword software tools where you can take help of them in choosing the right keywords. Google Ad Words is one of the best form of keyword advertising, Yahoo Search Marketing, Looksmart, Microsoft AdCenter, Miva are some of the keyword advertising search engines.