Google making changes in its local search algorithms
With Google making changes in
its local search algorithms, checking rankings for local business
listings for geo-targeted terms is getting a bit difficult. Google also
takes into account the searcher’s location and alter its search results
to prefer local listings. So, searching for keyword “chicago pizza”, a
person sitting in Chicago may get somewhat different results from a
person sitting somewhere else. Sometimes, a person searching from
outskirts, or suburbs, of major city do not get same results as a person
searching from within city limits or center of city. However, there’s a
way to determine local rankings with considerable accuracy. Google
provide a Custom Location option in left hand s! ide menu options on
search result pages (sometimes hidden under search Tools option). This
lets you customize your search location. Make sure you are not logged
into your Google account and disable personalization results based upon
search activity.
Many Sites
experience downtime while under maintenance or up-gradation. Most of
these websites put up a temporary placeholder page informing visitors as
to what has happened and when the site will be back. But this is not
the best way to deal with search engine crawlers during the downtime.
Most of the websites either return 200 Ok as server response code for
their temporary page or show an 404 Error Page with 200 response code.
Google has suggested webmasters to use 503 HTTP (service unavailable)
server response code. an optional Retry-After header can be used to
specify the estimated date and time when the downtime will be complete.
For e.g., this code will somewhat look like
header(‘HTTP/1.1
503 Service Temporarily Unavailable’);
header(‘Retry-After:
Sat, 8 Oct 2011 18:27:00 GMT’);
But be
cautious not to use 503 response code for a very long time as it can
eventually be seen as a sign that the server is now permanently
unavailable and can result in us removing URLs from Google’s index.
There are
times when its make sense to bid for your own brand keywords or company
name in AdWords (or adCenter). Chances are that the CPC you will pay is
not very high unless you have a world renowned brand name. Also, you
will enjoy high Quality Score and therefore, may have to pay lesser CPC.
Some of the situations when you should bid for top position, or above
organic results, are mentioned below.
{1}
You website does not have top position for brand keyword or company
name due to SE penalty
{2}
Negative reviews come in top ranking results for the brand name queries
{3}
Other companies are bidding for your brand keywords or optimizing their
websites to appear in top organic rankings for your terms
{4}You
want to create brand awareness. Sitelinks and Product extensions are
best ways to do it.
{5}Capture
additional traffic by dominating both organic and paid listings
Posts
but if we want to be top on local searches for any keyword, Google is providing maps to add your business. and if most of the users write a positive reviews surely will be on top.
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