Digital Marketing

Showing posts with label Web search engine. Show all posts
Showing posts with label Web search engine. Show all posts

Feb 15, 2012

Search Engine Visibility Link Building

Link Building counts for the credibility of your website and more credible it is higher search engine rankings you get which makes it visible to potential customers and hence increases sales. Here are some tips and trends that are likely to impact your Link Building efforts:

Start using mix-match technique for link popularity building and that makes your site reliable.

Focus more on how to secure the links that help you in long run.

Leverage the benefit of social media networks for link building.

Make sure to use keyword in tweets including a link back to your website and this when indexed in Google helps in your link building efforts.

Participate in forums and leave your link in signature.

Emphasize more on quality rather than quantity when it comes to Link Building.

Google making changes in its local search algorithms


With Google making changes in its local search algorithms, checking rankings for local business listings for geo-targeted terms is getting a bit difficult. Google also takes into account the searcher’s location and alter its search results to prefer local listings. So, searching for keyword “chicago pizza”, a person sitting in Chicago may get somewhat different results from a person sitting somewhere else. Sometimes, a person searching from outskirts, or suburbs, of major city do not get same results as a person searching from within city limits or center of city. However, there’s a way to determine local rankings with considerable accuracy. Google provide a Custom Location option in left hand s! ide menu options on search result pages (sometimes hidden under search Tools option). This lets you customize your search location. Make sure you are not logged into your Google account and disable personalization results based upon search activity.

Google Ads Delivery Method


Continuing with our Common but Confusing AdWords Options, given below are solutions for some of the more such options

Ads Delivery Method: Determine how quickly your ads are shown each day.

Standard: Show ads evenly over time
Accelerated: Show ads as quickly as possible


First option is the best choice as it will enable you to show the ads throughout the day rather than in the beginning only. This will enable you to reach a wide range and demographics of audience.

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