Email marketing is a method of direct digital marketing where we use electronic mails for marketing communication, Sending Commercial mails to group of people and every email sent to customers is considered as email marketing. It is usually used for sending ads, promoting our products and business. It’s a method of marketing our products or business to build trust among customers about our business and helps in increasing our traffic and sales.

Emails can be used in either of the ways, where it is used for acquiring new customers or used for promoting a product to be purchased which is called as direct emails. It is used for maintaining relationship with the customer like sending the conformation mails when a product is purchased which is called as Transactional emails.