In this fast growing Web 2.0 world, links have become increasingly important as of today. We know that links play a vital role in the development of a website.

Links are connection between the pages. They make the web interconnected. Links allow the visitors to navigate from one website to another. Links are what make the World Wide Web moving on.

Link Popularity holds a major role in a ranking strategy. Link Popularity refers to the number or reputation or ways in which your site’s link is popular across the Internet.. Generally link juice and link reputation are the terms associated with link popularity.