I am going to say it again and again - content is king - and in fact, Google always rewards high-quality content with better ranking positions. But just what makes content High-Quality according to Google? Let’s have a look:



The answer to this question is not now, but, it is something that is not implemented on websites often enough. Google’s style guides reveal that high-quality pages - the kind that ranks well in search are a combination of high-quality code, content, and UX (user experience.)

Here I have covered in terms of high-quality code - with ongoing updates and tweaks to ensure your website runs at its very best. The content, however, is up to you, and with these tips from the style guide, you will be sporting some impressive content in no time.



Here is a quick overview of Google’s Developer Documentation Style Guide tips for content creators:

✓ Use a friendly, conversational tone with a clear purpose — somewhere between the voice you use when talking to your buds and that you’d use if you were a robot.
✓ Craft clear, concise, short sentences with simple words that users will understand
✓ Try to sound like a knowledgeable friend who understands what users want to do.
✓ Use accessible words and short sentences that will translate well to other languages.
✓ Consider numbered lists for sequences of events.
✓ Implement effective and descriptive link text. (More on long tail keywords and personalized search)
✓ Ensure outbound links are to sites that are “high-quality, reliable and respectable.”

Here is a quick overview of areas Google’s Developer Documentation Style Guide suggests to avoid:

✓ Buzzwords
✓ Technical Jargon
✓ Using the Word “Please” In Instructions
✓ Placeholder Phrases like “Please Note” Or “At This Time”
✓ Starting Sentences the Same Way
✓ Slang
✓ Exclamation Points
✓ Taking Metaphors Too Far
✓ Using “Click Here” In Link Anchor Text

Well, these are the factors that Google considers essential for high-quality content in general.  It is also important to remember that responsive sites will fare much better on ranking pages than websites that aren’t geared towards mobile - therefore you should switch over as soon as possible to avoid ranking disasters despite your high-quality content.