Google Ad words enable an individual or a business to access their target audience through Google Search, YouTube, or through partner channels. In other words, people ‘search’, your advert appears as an option in the Search results.

 If people find your advert to be appealing, then they click and find themselves at your website As such, if your ads sit at the top of Google Search because you paid the most. You could also highlight a variety of material regarding quality of service, knowledge, or general expertise.

Reviews can signal both of these attributes by showing that other people enjoy your products or services, and that someone with some authority has approved of these as well.