Google Ads Delivery Method
Continuing
with our Common but Confusing AdWords Options, given below are solutions for some
of the more such options
Ads Delivery
Method: Determine how quickly your ads are shown each day.
Standard:
Show ads evenly over time
Accelerated:
Show ads as quickly as possible
First option
is the best choice as it will enable you to show the ads throughout the
day rather than in the beginning only. This will enable you to reach a
wide range and demographics of audience.
Networks: It
provides options to select Search and Display network. By default both are selected. The
decision to run your campaigns on content network depends upon your
choice. You should select Search Partners as well in Search network
along with Google as it will provide more exposure to ads.
Content network provides much lesser clicks than Search network but
offer lower CPC and wide range of ad formats. It is
recommended that you create a separate campaign for the content network
as keyword and ad requirements are bit different from search network.
Position
Preference: This refers to which position your ad will display on the search results page. Use
this option only if you are comfortable paying higher CPC and focused
more on gaining traffic only. Adjusting bids and positions manually will
provide much higher return on investment.
Not all
local businesses serve their customers from a brick-and-mortar storefront. For example,
some businesses operate from a home address. Others are mobile and have
no central location (e.g. plumbers). If a local business serves
customers at their locations, it can list its Service Area in Google
Places – the area it’s willing to serve – on Google.
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