Digital Marketing

Showing posts with label AdWords. Show all posts
Showing posts with label AdWords. Show all posts

Feb 15, 2012

Google making changes in its local search algorithms


With Google making changes in its local search algorithms, checking rankings for local business listings for geo-targeted terms is getting a bit difficult. Google also takes into account the searcher’s location and alter its search results to prefer local listings. So, searching for keyword “chicago pizza”, a person sitting in Chicago may get somewhat different results from a person sitting somewhere else. Sometimes, a person searching from outskirts, or suburbs, of major city do not get same results as a person searching from within city limits or center of city. However, there’s a way to determine local rankings with considerable accuracy. Google provide a Custom Location option in left hand s! ide menu options on search result pages (sometimes hidden under search Tools option). This lets you customize your search location. Make sure you are not logged into your Google account and disable personalization results based upon search activity.

Google Ads Delivery Method


Continuing with our Common but Confusing AdWords Options, given below are solutions for some of the more such options

Ads Delivery Method: Determine how quickly your ads are shown each day.

Standard: Show ads evenly over time
Accelerated: Show ads as quickly as possible


First option is the best choice as it will enable you to show the ads throughout the day rather than in the beginning only. This will enable you to reach a wide range and demographics of audience.

SEO and Mobile Website SEO

Many people often confuse the term Mobile Website and subsequently between SEO and Mobile SEO. The mobile version of a website is primarily made to be displayed on WAP and mobile web browsers of old feature phones. For e.g., wap.yahoo.com is what you get when you try to access yahoo.com from WAP browser an onld  mobile phone. Latest smartphones such as iPhone 3G and many Android based phones are capable of displaying almost all website on the web except for some with heavy multimedia content which are subject to bandwidth capability of mobile devices. However, choice of serving a version on a particular device rests with the webmaster or owner of the website based upon the usability. Some website serve mobile version of their content to smartphone users since it is more user-friendly on the smaller screen. Hence, there isn’t much difference in SEO and Mobile SEO. The latt! er involves creating and optimizing the mobile version of the website for best user experience as the usability is integral part of SEO.

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