Facebook Advertising System - Facebook Marketing Secrets - Chapter 11
On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.
While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences: