Google announced 'Search Plus Your World' – a new more socially personalized experience. From what I can tell so far it's more steps towards the socialization of search and deeper personalization. Something SEOs seemed to miss last year and something worth looking at in a more personalized future.

It will apparently be rolling out (for logged in users) over the next few days (on Google.com). If you see it in the wild, drop me a comment and let me know what you think.


What's new?
As most of us expected, Google is going to be putting a lot more emphasis on social and in particular, Google Plus. Most of the changes are aimed at bringing Plus more prominence and further integrating the social graph into search personalization.