Featured likes Area and Images Tab - Facebook Marketing Secrets - Chapter 3
Featured likes area and images Tab
1. Images Tab
2. Featured Likes Area
Many page owners never give any interest to these sections. In fact, this is a big mistake if you have products or websites. Due to these sections can let people know about your other products or websites and get a testimonials about them. Also you can use the Images Tab to upload you employees pictures.
Landing page / custom Tab
When a new fan visits your public profile, it’s extremely useful to explain to them what the public profile is about and why they should become a fan. The goal of the landing page is to immediately convert the visitor into a new fan and then engage the fan after they’ve joined. I’ve seen companies use contests for engaging the user but the vast majority of Facebook Pages have no separate landing page. The result is that the public profiles have a lower conversion of new visitors into fans. There is one exception for public profiles that have no landing page but high conversion: companies with a high brand affinity. Such as Adidas or Coca-Cola can convert visitors without having a landing page because they have such a strong brand.
Landing page: Is where people land when they go to your page.
Reveal tab: Is when you hide something from your visitors asking them to click the like button to get it. and when they become a fan they get whatever you provide.
1. Images Tab
2. Featured Likes Area
Many page owners never give any interest to these sections. In fact, this is a big mistake if you have products or websites. Due to these sections can let people know about your other products or websites and get a testimonials about them. Also you can use the Images Tab to upload you employees pictures.
Landing page / custom Tab
When a new fan visits your public profile, it’s extremely useful to explain to them what the public profile is about and why they should become a fan. The goal of the landing page is to immediately convert the visitor into a new fan and then engage the fan after they’ve joined. I’ve seen companies use contests for engaging the user but the vast majority of Facebook Pages have no separate landing page. The result is that the public profiles have a lower conversion of new visitors into fans. There is one exception for public profiles that have no landing page but high conversion: companies with a high brand affinity. Such as Adidas or Coca-Cola can convert visitors without having a landing page because they have such a strong brand.
Landing page: Is where people land when they go to your page.
Reveal tab: Is when you hide something from your visitors asking them to click the like button to get it. and when they become a fan they get whatever you provide.
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