Google making changes in its local search algorithms
With Google making changes in
its local search algorithms, checking rankings for local business
listings for geo-targeted terms is getting a bit difficult. Google also
takes into account the searcher’s location and alter its search results
to prefer local listings. So, searching for keyword “chicago pizza”, a
person sitting in Chicago may get somewhat different results from a
person sitting somewhere else. Sometimes, a person searching from
outskirts, or suburbs, of major city do not get same results as a person
searching from within city limits or center of city. However, there’s a
way to determine local rankings with considerable accuracy. Google
provide a Custom Location option in left hand s! ide menu options on
search result pages (sometimes hidden under search Tools option). This
lets you customize your search location. Make sure you are not logged
into your Google account and disable personalization results based upon
search activity.
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