Digital Marketing

Showing posts with label latest seo updates. Show all posts
Showing posts with label latest seo updates. Show all posts

Jun 28, 2011

2011 Latest Updates in Google Webmaster Tools


There are three major Google Webmaster Tools Updates in 2011 to till date. Below are three updates which were live in February 2011.

Here are the details with dates:

   1. Check your website instant preview in Google Webmastertools - May 18th 2011
   2. Better way to Remove URLS from search Engine Results - May 17th 2011
   3. Suggestions to build high quality sites in the web - May 6th 2011
   4. Google is supporting flash in instant previews - May 6th 2011
   5. Wordpress Plugin for Google Webmaster tools verification - Apr 19th 2011
   6. New Methods to verify websites in Google Webmaster tools - Apr 21st 2011
   7. Google Panda Update goes Global for English Users - Apr 11th, 2011
   8. Now Pagespeed online with Mobile Support - Mar 31st, 2011
   9. Detecting Mobile User Agent - Mar 30th, 2011
  10. Introducing Google Social +1 button - Mar 28th, 2011
  11. Video Sitemaps Help - Mar 24th, 2011 
  12. Google Panda / Farmer Update - Feb 24th, 2011
  13. Making Websites Mobile Friendly - Feb 22nd, 2011
  14. Advanced features in Webmaster tools with analytics data - Feb 18th, 2011
  15. Single Login for Analytics and Webmaster Tools -  Feb 07, 2011
  16. Webmaster Tools Search Queries Update - Feb 03, 2011

In January, the Webmaster Tools team has released a new feature to merge Webmaster Tools data with Google Analytics. As we expected the Google team started going out more advanced features by combining the GA and GWT.
                                                                                                                                               More.....

Mar 8, 2010

Social Bookmarking More About Sharing Than Bookmarking

I have been in the SEO industry for more than 5+ years now. From what I have learnt from my experience, is that Social Media is the most aggressive tool in the internet marketing industry to gain web traffic in a short period of time. Most of the SEO experts refer to it as Viral Marketing with a mix of SMO, Social media marketing but popularly known as Social media optimisation.

I have often seen in most reputed companies based in the UK, they have social bookmarking experts who are assigned the job of bookmarking site details such as Title, Description, URLs and tags into most popular bookmarking site such as Delicious, Reddit, Stumble Upon etc.

Tis is no brainer,I believe it's the waste of technology or just stuffing or spamming these web 2.0 sites. Submitting your site details into these highly traffic generating websites is not enough. There are loads and loads of people doing it. But we should be more intelligent and smarter than others by making good use of these social engagement sites.

These are some tips below which you can use to promote your website through Viral Marketing:

1) Create full profile with real name on these websites. Submitting just the details required to bookmark sites for free is not enough. Create a profile where other members can easily get connected with you.

2) Along with bookmarking websites, it is also necessary to share these websites. Make friends, join groups of your industry and try to remain active in these sites as much as possible.

3) Create groups using most highly and relevant search term of your industry and invite your friends to join these groups.

4) Use your Gmail, Yahoo and other IM contacts in finding more people who are already using these web 2.0 sites. Also invite other friends in your contacts to join these websites which would help in networking as well as promoting their websites.

5) Instead of choosing just keywords such as "Social Bookmarking" as title choose "How Will Your Website Benefit Through Social Bookmarking". People like long phrases rather than just keyword stuffing.

Follow these simple steps and you will find a rather new look of Social Media Optimization.

I know its difficult to use these steps in all social bookmarking sites but you can easily try them in top 10 bookmarking sites of my choice.

1. Delicious
2. StumbleUpon
3. Propeller
4. Digg
5. Reddit
6. Furl
7. Mixx
8. Diggo
9. Twitter
10. Faves

You can also try some other sites that are popular as well as good traffic generating such as FaceBook, MySpace, Orkut, LinkedIn, Xing etc. These are social networking sites where you can communicate with people from your relevant industry as well as share your tips and strategies all together. This above tactics describe viral marketing in whole. Viral marketing is lot more creative and the person who is able to attract traffic with content can only survive in the viral marketing industry.

So if you don't have any experience in viral marketing then choose some established company that offers professional SMO services and helps your website in getting lots and lots of relevant traffic.

Try these 10 most popular social bookmarking sites to promote your website and I assure you that there will be gradual increase in your web traffic not too long.

Feb 15, 2010

Top 10 Firefox Addons for SEO

Firefox, currently in version 3.5.3, is a free yet highly secure search engine from Mozilla. It works on Windows, Linux and Mac and is attested by its many users, including me, to be very user friendly. What is more interesting about this search engine is that, you can customize it to fit your unique requirements through additional themes and addons. For bloggers or webmasters who are are looking to increase the traffic to their blog, search engine optimization is one of the major aspects that they have to work on. To save time and make it easy to implement most of the SEO required for websites, there are actually a number of Firefox addons for these specific purposes that are easy to download and use.

Here, we are going to list the best 10 recommended Firefox addons that you can use with your Firefox browser to make your link building and search engine optmization life simpler when searching, browsing and comparing. Using these Firefox addons will surely cut the time you spent on searching for data and give you more time optimizing your sites.

If you don’t already have Firefox installed, go grab it!

Firefox addon 01- SEO for Firefox
SEO for Firefox pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results. The data that you could view using this tool include page link data or the estimated total number of links pointing to pages in Yahoo, how many sites in Google are indexed, Alexa site rankings, the Page Rank stats (Google PageRank) as well as the number of subscribers of certain blogs.


Firefox addon 02 – SEO Quake
SEO Quake works almost the same way as the first Firefox addon but with a few twists. Very handy if you have limited time (which is lamost always the case) but you needed to do a competitor search such as in cases where you need to check a webpage’s Google PageRank, number of pages indexed by Google, MSN, number of backlinks indexed by Yahoo Site Explorer, Alexa Ranking, Domain Age, Whois and other SEO-related statistics. Once activated, it can be integrated on Google SERPs.

DOWNLOAD FIREFOX ADDON

Firefox addon 03 – KGen
Keyword generator analyzes a page for keyword frequency and placement. It allows you to see what keywords are strong on a website you are visiting. Since the addon offers transfer to clipboard, it is easier to use these keywords as tags when promoting posts in social media sites or webmastering/SEO or when tagging bookmarks.

DOWNLOAD FIREFOX ADDON

Firefox addon 04 – Firebug
Firebug integrates with Firefox to put a number of essential development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page. You can also find and edit DOM (Direct Object Model) quickly.

DOWNLOAD FIREFOX ADDON

Firefox addon 05 – YSlow
YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. YSlow is a Firefox add-on integrated with the Firebug web development tool. YSlow grades web page based on one of three predefined ruleset or a user-defined ruleset. It offers suggestions for improving the page’s performance, summarizes the page’s components, displays statistics about the page, and provides tools for performance analysis, including Smush.it™ and JSLint.

DOWNLOAD FIREFOX ADDON

Firefox addon 06 – Foxy SEO Tool
Foxy SEO Tool is a free, open source toolbar that provides quick and easy access to a multitude of search engine functions such as Google Site, Yahoo! Site Explorer, Live Fromlinks. Also included are famous web traffic analysis sites such as Alexa, Compete, Quantcast, popular statistic aggregators like Quarkbase and WebSite Outlook. You can check a site’s listing in important directories like Dmoz and Yahoo! Directory, buzzing Web 2.0 sites such as Technocrati, Wikipedia, Digg, Delicious and links to useful network functions like Whois, Geotool, Internet Archive, etc.

DOWNLOAD FIREFOX ADDON

Firefox addon 07 – Search Status
This Firefox addon allows you to display the Google PageRank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank of any website in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools.

DOWNLOAD FIREFOX ADDON

Firefox addon 08 – Flag Fox
Flagfox is an extension for Mozilla Firefox that shows a flag icon indicating the current website’s server location. It uses relatively little resources, and works by accessing an IP address location database contained within the extension rather than relying on top-level-domain roots like “.com” or “.uk”. Clicking the icon loads Geotool, which provides a map of the location as well as more detailed information such as the ISP, city, and local time. The context menu also provides quick access to information about the country of origin, as well as the ability to lookup the domain’s registrant via Whois.

DOWNLOAD FIREFOX ADDON

Firefox addon 09 – User Agent Switcher
This Firefox addon lets you switch or view the current page as in a different browser such as Internet Explorer (IE), Opera, NetScape, etc. Comes in handy when you want to check for Cross Browser Compatibility issues or how your site displays in other browsers.

DOWNLOAD FIREFOX ADDON

Firefox addon 10 – Web Developer Toolbar
This is the most popular addon for webmasters. So I assume that it is most likely that you are already using this Firefox addon. This toolbar has all the tools that a designer would require to test the design and layout of a webpage such as in  analyzing style. It also allows you to view the site without images, shows the layout format, outlines tables, forms etc, validates the code, among the many other things that this addon can perform.

DOWNLOAD FIREFOX ADDON

Feb 11, 2010

How to promote your blog using social networking sites?

1. StumbleUpon Promotion

StumbleUpon is my top source of incoming traffic. When I publish a new article, poem, or photo that I want to share with others, I use the StumbleUpon toolbar in Firefox to share that post with all my friends and fans using the Send To option.

Also, there are groups on StumbleUpon. If your blog is about Gmail, then join the that group and get your link posted as a related site, or add a Gmail-related article to the discussion pages.


2. BlogCatalog Promotion

BlogCatalog, a network for bloggers, has several ways to promote your blog and articles.

Once you have a profile setup and your blog added to their directory, you can send broadcasts to all of your friends each time you have a new post, or alternatively, you can send a “Weekly Digest” broadcast of recent posts. These Broadcasts are displayed in your friends’ Dashboards, and also are emailed to them, so be sure to use an appropriate subject (as opposed to “New Post” or “Blog Update”), since this is what will be the attention grabber for your broadcast.

Other ways to promote on BlogCatalog include finding related discussions (like Yahoo Answers) and including a short answer plus a link to your related post. Also, you can join related groups and post links to your articles within group discussions.

3. Twitter Promotion

Twitter is probably the simplest network to use to promote your blog. Simply post a eye-catching, 140 character or less tweet with a link to your new article. Be sure to include the top keywords for that article, since not only your followers will see it, but people using Twitter search may come across it as well. An added bonus would be to check which queries are popular the day of your post, and use those keywords in your Tweet.

4. Facebook Promotion

Facebook offers a number of ways to promote your blog site and posts. For starters, you can create a Facebook Page for yourself or your blog. An unlimited number of fan will be sent updates whenever you update your page with new notes, articles, photos, etc, and you can also send everyone on your fans list direct Facebook messages.

Another promotion method is to build a Blog Network (now called NetowrkedBlogs). This creates a community for your blog followers, including a discussion wall and an updated RSS feed. A new feature for the NetworkedBlogs is broadcasting to all of your fans, but it is only available if you upgrade your account for $4.99, whereas if you create a Facebook Page you can message your fans for no cost.

To promote your new blog articles, you can post a link on your profile, which shows up in your friends’ News Feeds, and post a link into your status update. You can also join groups and post related links on the group’s discussion wall.

5. Myspace Promotion

Myspace, although less business and feature-friendly compared to Facebook, still has a large community to reach. The best method to use is to create a profile with focus on including keywords, and a link to your blog in the beginning of the About Me section. The benefit here is Myspace profiles do show up in Google keyword searches. Plus friends will be updated every time you update your profile. So when you change your song, for example, friends will come check out your profile, and if you have a widget with an RSS feed to your site, they may continue onto your site as well. You can also post a new bulletin which will show up on your friend’s Bulletin Board.

*As a side note, I do not know how well Myspace works for newer users. I have been on the site for many years, and the traffic I generate from it is from people who have been longtime friends on that network. The groups that would be related to blogging or other serious topics are not highly trafficked, and the status updates do not include hyperlinking with URLs.

6. Plurk Promotion

Plurk is another network similar to Twitter in the sense that you have to communicate your message via short, 140 character phrases. The difference? You can also share Youtube videos and images that will show up in your plurks (instead of just links).

7. Digg Promotion

Digg allows members to share sites via voting, or Digging, them. The best method of sharing links via this site is not to do self-submissions, but to add a Digg submission button or badge to each article and let your readers submit your story.

Going a bit against the grain on this topic, I typically submit my own posts to Digg. I do this primarily because I have my anal-retentive streak about making sure the post ends up in the proper category with an appropriate title & description, as those things cannot be changed later. Plus, people are more likely to add a vote for a story than take the time to submit it. I like my site’s social bookmarking to be as simple as possible for readers.

8. Other Social Networks Promotion

The amount of traffic you get depends on your activity and number of friends on those networks. Other networks I offer for use of blog promotion via the icons at the bottom of each post include Mixx & Reddit (both similar to Digg in the sense that they allow voting/rating for articles), Magnolia & Delicious (bookmarking sites), and Technorati. Also, there is SocialBrowse that allows you to bookmark pages via a Firefox plugin, and BloggerUnited that will post your most recent blog entry to their homepage when you login to the network. Although I belong to all of these networks (Delicious being my favorite for bookmarking), I do not notice a high level of traffic coming from them. However, since everyone has a preference to network, I like to have the options for them to share on the networks they choose.

9. Traffic Exchange Promotion

In addition to sharing posts directly through the networks mentioned above, there are also numerous groups on Facebook, BlogCatalog, Yahoo Groups, Tweetworks, and so forth for traffic & RSS subscription exchanges. While I do not think you should bookmark, promote or subscribed to just anything to get the exchange, there are good bloggers in these groups with great articles. Find ones you truly like, and then reply that you have Reddit/Dugg/Stumbled/subscribed to their article or site, and send your featured post or RSS link for the exchange. Also note the format that people send their links – if they send just the article link, or if they send their article link directed to the method they want you to promote. The easier you make it, the more likely more people will return the promotional favor.

Also, I know there are those that think this is not a legit way to promote your site. I have heard traffic exchanges referred to as cheating, cheap, and other negative connotations. But what is the difference between traffic exchanges and creating a contest to gain more rss subscribers? I think that if whomever I am exchanging with, I would have helped out without the exchange offer, what harm is there in that?

Feb 10, 2010

Google Blog Search Revamped

Google Blog Search is an invaluable tool for searching news and views off the beaten track. It scans the blog posts of the great and the good, spanning major companies to everyday journal writers.

Today Google have announced some key changes to the service. The alterations should make searching easier, more intuitive and user-friendly. The most notable key addition is the introduction of an RSS feed. This will provide quick updates straight to your feed reader on any number of desired topics.

As with other trending sites, including Twitter and Blogpulse, Google Blog Search now also includes Hot Queries. This will give you a rundown of the most popularly searched for terms, whilst Latest Posts notes the most popular stories being discussed.

No doubt further integration with the likes of Reader and iGoogle will come about, but Blog Search should now be a far more accessible tool. If you haven’t used it before, it’s well worth a look.

Follow this link for the complete Google Blog announcement.

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