* Google Trust Problems -
There is some debate about this, but there does appear to be a link between loss of Google Trust (or low trust) and Supplemental pages. Websites which develop Google Trust issues or have low trust due to the fact they are new, seem to be more badly affected by Supplemental results than older, more trusted sites with more backlinks from trusted domains.

Google Trust can be lost by linking out to bad neighbourhoods and link farms, or by extensively using reciprocal link directories with 'free-for-all linking' - a strategy which used to improve organic search engine ranking a few years ago, but now has a negative effect, particularly in Google. A website which exists solely on reciprocal links, with few one way links is more likely to suffer loss of Google trust and get more of its page in the Supplemental results, than sites which have attracted quality one way links as an indicator of quality.

The definition of Google Trust -
A complex measurement of website quality and web popularity. It is loosely based on how many backlinks a website has from authority (hub) sites in related field/s.
The definition of Google Trusted sites -

well established websites which often have top 10 Google organic ranking for competitive terms and an established following, being established leaders in their field. For links from trusted sites to benefit your website ranking, they must be related to your website theme.

If you suspect that loss of Google trust has caused Supplemental Results on your website, then re-assess your SEO strategy away from reciprocal linking and concentrate on building quality content to attract more one way links. Also consider removing reciprocal links to non related sites, particularly if you have a 'reciprocal link directory' on your site. Remember that reciprocal linking should not be done to excess - so consider more worthwhile methods of website promotion, such as article writing and submission to decent article sites like Ezine Articles.

ClickTale
Find out what visitors are doing on your site. Discover how visitors interact with your online forms; what they type, how long they take to do it, which fields they skip, and why they leave.

Google Analytics
Google Analytics provides powerful insights into your website traffic. Learn more about where your visitors come from and how they navigate your website.

Google Webmaster Tools
Google Webmaster Tools provides you with detailed reports about your web pages’ visibility on Google.  Just add and verify your website and you’ll see information immediately.

Linkscape
Linkscape provides link data across 240 million domains. With this tool you can identify how many unique domains are linking to a webpage, sub domain, or to your entire website, analyze your competitors’ websites to see what they’re doing right and how you can imitate what they’re doing, determine the quality of potential links to your website, find specific link achievement targets and measure the success of viral marketing efforts.

X-ray
With this tool, you can see how the on page optimization of any page looks, keyword density of the page, popular phrases on the page, how many links point to a page, how many links point from a page and more.

Xenu
Helps you find broken links on your site.

Yahoo Site Explorer
Site Explorer allows you to explore all the web pages indexed by Yahoo. You can view the most popular pages from any website, review a comprehensive site map, and find pages that link to that site or any page on the web.

Google has recently launched an update for its search engine’s algorithm. Nicknamed “Jagger,” this update has resulted to critical changes in the way that Google gives weight to certain factors that it looks at in coming up for PageRank. Because of this, there have been dramatic changes to Google’s search results. Google for its part has claimed that it is only out to give out more relevant search engine results that would maximize the searcher’s experience.

Over the weeks after the update was implemented, several sites that have not been placed in top spots have suddenly flew in ranking while some of those that have been ranked high previously have found their ranking fluctuating.

What is the update about? And what changes have been introduced into Google’s system?
Older Sites See Prominence in Results

One of the three affected areas is the domain age or the website history. Google has decided to place emphasis on the site’s age in calculating PageRank. One obvious effect of this is that older sites have suddenly appeared in the top spots of every search result page, outdoing the newer sites.

This change has brought about several questionable effects. If the older sites have a lot more information than the relatively newer site that has previously held the top spot, then it is good. But if they don’t, then Google has inadvertently prejudiced against newer sites with better quality. By default, older sites have outdated information that would most likely be irrelevant or lacking information to help a web searcher in his quest for information.

On a positive note, the greater weight on the older sites has resulted to suppression of a black hat technique of launching multiple domains just to gain ranks.

Google Recalculates Values for Backlinks

Google has also made changes to how it gives value to backlinks, or links that point to a site. Previously, Google simply calculates the number of links that point to your site (treating it as a vote of support along the way) in coming with up your page’s ranking. With this update, Google has now placed varying weights depending on the link’s age. Newer links have lesser values compared to links that have existed quite a long way before. Google has adjusted its algorithm in a manner that links start to gain more weight after periods of time.

This update has affected those webmasters that resort to link buying to build up their inbound links. No longer could they depend on these methods to quickly gain rank because any new link posted for the site would still take some time before it could build up some weight to materially affect the site’s ranking.

PageRank Loses Part of its Importance

The latest update has resulted to lesser importance for the PR value in the calculation of ranking. Google apparently has realized that a high PR value is not at all related to a website’s relevance and importance to a search query. PR, after all, is calculated by the number of backlinks to a site together with an importance factor that is determined by how the site being pointed to is related to the site making the referral. High-quality links carry the heaviest weight in the calculation, since these links are coming from sites that are considered relevant (and thus important) to the site being referred.

PageRank has come under various abuses by some SEO experts that use black hat techniques to artificially inflate sites’ PR values. While having high PRs serve little to the page’s actual ranking in results, artificially high PR sites can once in a while swindle a link-buying webmaster to buy links from them.

This is related to the practice of PR buying, where a webmaster buys rights from a high PR site to post a link to his site. This practice stems from the long-running belief within the SEO community that a site being linked by a high-PR site gets the PR value of that site. Hence, webmasters buy links from high-PR sites for that purpose, although with the age delay addition to the algorithm this practice has lost its effectiveness.

There has been speculation that PageRank will be replaced by TrustRank, a similar algorithm used by Google’s competitor Yahoo although this has never been proven by public statements. It is also said that Google might have decided that TrustRank is irrelevant. Since they are similar, Google could have concluded that its own PageRank algorithm is irrelevant as well, although most people find this unlikely.

On 8th September 2010', Google introduced Google Instant, a change to make search fast and interactive by showing you results instantly as you type. With Instant we’ve turned search from a static HTML page into an AJAX application, just as Google did with Google Maps and Gmail. You can learn more about Google Instant in  google blog post, but Google also wanted to share a peek behind the scenes into some of the engineering challenges they faced in design and infrastructure.

The design challenge: relevant, not distracting
Google key design challenge was to make sure people would notice relevant results without being distracted. Google knew it would take extensive testing to find the right design, so Google ran through a sequence of prototypes, usability studies (testing with people from the community), dogfooding (testing with Google employees) and search experiments (testing with a small percentage of Google users). Some of google early prototypes weren’t perfect. For example, google tried a prototype where we waited for someone to stop typing before showing results, which did not work. Google realized the experience needed to be fast to work well. Google also considered other interfaces which essentially clustered results for a variety of queries based on probability. Here are a couple examples:

In the end, Google grouped and blended interfaces seemed too difficult to scan while typing, so Google pursued a model based on a single search. Google hit upon two features that worked well together: first, a query prediction in the search box in gray text and second, results for the top prediction that update continuously while the user types. In user studies, people quickly found a new way to interact with Google: type until the gray text matches your intention and then move your eyes to the results. Google team were actually surprised at how well this worked—most people in our studies didn’t even notice that anything had changed. Google was just faster.

The infrastructure challenge: 5-7X more results pages for typical searches
Google team has been optimizing performance and speed for more than 10 years, and we’ve found that every second counts. When they came to the infrastructure team and said, “we’re going to be serving five to seven times as many results pages for each query performed in Google Instant,” first they threw a fit, then they figured out how to get us there! Even before Instant, Google was serving more than a billion searches per day, and our systems were optimized to ensure those searches happen as quickly as possible (usually less than a quarter second). How could we serve so many more searches without breaking or slowing down our systems?

One solution would have been to simply invest in a tremendous increase in server capacity, but we wanted to find smarter ways to solve the problem. We did increase our back-end capacity, but we also pursued a variety of strategies to efficiently address the incredible demand from Google Instant. Some of these are quite technical, but here are some examples:

• We deployed new caches that can handle high request rates while keeping results fresh as we continuously crawl and re-index the web.
• We introduced user-state data into our back-ends to keep track of the results pages already shown to a given user—this way we don’t re-fetch the same results repeatedly.
• We optimized page-rendering JavaScript code to help ensure web browsers could keep up with the rest of the system.

In total, these efforts enabled us to release Google Instant while maintaining the speed people have come to expect from Google.

The engineering team at work
As Google Instant neared completion, we packed the core teams into two large rooms on our main campus. Google began having daily stand stand-up meetings (more than 50 people). With all that hard work behind us, we’re thrilled to see Google Instant out in the wild! But, in some ways, this is just the beginning of a new kind of “conversational” search interaction. We will continue to experiment, as we always have—and with the help of your feedback, we hope to make Instant even better over time! While it’s a big change, I personally believe that we’ll look back and wonder how search was ever any other way.

Back links aren’t what they used to be. Back in the olden days (3-4 years ago that is) search engines cared more about the quantity of links rather than the quality. In today SE landscape though, all links are certainly not created equal. Below is a link types to avoid and the ones to go after.

Good Links, Spend Your Time Getting These:

Press releases: Google loves crawling PR sites, so getting your links on a well written press release can drive both search traffic and click-throughs.

Blogs: Again, SE’s love blogs because of their ever changing fresh content. A keyword rich link in a relevant blog post is a gold mine.

Articles: A well written article can be a great source of both traffic and natural search ranking. Because these links are within the context of an article, they are considered highly relevant.

Bad Links, Don’t Even Bother with These:

Reciprocal links: Reciprocal links are overused and look very spammy. Although it is possible to setup a mutually beneficial link exchange with a similar website, randomly link trading with unrelated sites is a really bad idea, and can tarnish the rep of your site.

Directory Links: Directories are a dime a dozen, and most of them completely useless. When was the last time you went to directory to look for something? The search engines feel the same way.

Site wide Links: Having a link in the navigation on the header or footer of every page in a site may generate a lot of traffic, but it won’t do much to help your organic rankings. When a link is everywhere, it is probably not as relevant as a text link within the body of a paragraph.

Spend Your SEO Time Wisely

With all the ways to acquire links, it pays to focus on only the strategies that produce results. The above tips should keep you heading in the right direction.

In early 2005, Google implemented a new value, "nofollow", for the rel attribute of HTML link and anchor elements, so that website developers and bloggers can make links that Google will not consider for the purposes of PageRank — they are links that no longer constitute a "vote" in the PageRank system. The nofollow relationship was added in an attempt to help combat spamdexing.

As an example, people could previously create many message-board posts with links to their website to artificially inflate their PageRank. With the nofollow value, message-board administrators can modify their code to automatically insert "rel='nofollow'" to all hyperlinks in posts, thus preventing PageRank from being affected by those particular posts. This method of avoidance, however, also has various drawbacks, such as reducing the link value of legitimate comments.

In an effort to manually control the flow of PageRank among pages within a website, many webmasters practice what is known as PageRank Sculpting - which is the act of strategically placing the nofollow attribute on certain internal links of a website in order to funnel PageRank towards those pages the webmaster deemed most important. This tactic has been used since the inception of the nofollow attribute, but the technique has been thought by many to have lost its effectiveness.

Search engine traffic is important for anybody doing business online. This type of traffic is not only free but is also very highly targeted. One of the easiest ways to optimize your site for traffic from search engines is properly placing keywords within the content.

An internet marketing blog in particular is in a great position to take advantage this optimization method. The reason for this is most blogs update their content frequently therefore they have numerous chances to properly optimize different entries. Every time a new post is published the site is inspected or ‘crawled’ by search engine spiders. If the blog entries are relevant and use keywords properly the site is awarded with a high ranking which means more traffic.

Here are 3 search engine optimization tips that all blogging sites need to be aware of that utilizes the proper place of keywords in each entry.

Use Primary Keyword Title

For very entry you post to your site you want to select a primary keyword, one that is the most descriptive as to what the post is about. When you place a title on your post be sure to include the primary keyword within the title itself. In doing this you are letting the search engines know right away when they scan your post what it is all about. The more relevant the keywords are to the blog entries in the titles the higher the regard search engines will place on the post.

Use Keywords in 1st Paragraph

Within the first paragraph of any post it is recommended to place both your secondary and primary keywords. Try to use the primary keyword within the first sentence since once again you are letting search engines know immediately what the post is all about. Secondary keywords should be ’sprinkled about where they fit in the most appropriately because you do want your content to sound correct for your readers.

Use Keywords in Last Paragraph

The ‘format’ for using keywords in your last paragraph is much the same as for your first paragraph. The key to placing these words is to be sure they ’sound right’ when you proof read your post. First and foremost you are writing for the visitors to your site and remember they are human (for the most part anyway) so make that your primary concern.

Search engine traffic is targeted and free therefore it is something every online business should make an effort to generate. The easiest way to optimize any site for this type traffic is through the proper use of keyword within the content. A distinct advantage is held by an internet marketing blog for this type traffic by virtue of the fact that blogs are commonly updated frequently. Every time new blog entries are posted the site stands to gain an increase in its search engine ranking provided the entry is relevant and uses keywords correctly.

Last month is the critical month for lot of webmasters including me and you. We saw lot of strange results in Google organic search results in May. Google update some of its major elements in May and this time it was the most critical element, “The Search Index”.

On June 9th Google announced the completion of the new indexing system "Caffeine". The latest Google update was named as Caffeine. Believe me, it’s Caffeine which recharge us daily in the form of Tea or Coffee. In the same Google recharged its indexing system with Caffeine.

Well, let’s have a look at the Google's new indexing system Caffeine. Google indexing system is the most complex indexing system by indexing thousands and millions of web pages by segregating the index according to their products or I can say categories for convenience.

Before Caffeine, Google updates its index based on the category, but not all categories at a time. The reason was Google wants to update only those categories which will have the most recent content first. Google used to update web pages indexed under few categories like News, shopping, maps, images, videos and blogs very frequently than the organic search index but in an order.

Google understands the need to crawl and index the web much more frequently than before and now Google going to index updates of web pages much more frequently.

Google’s index update priority starts from the frequently updated categories to the lazily updated categories. That’s why we used to see the news results get indexed in minutes where as the organic results not.

But with the latest indexing system, Google started updating all the categories parallel to serve a fresh search results with newly cooked content. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content from Google.

Google’s old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, the system would analyze the entire web, which meant there was a significant delay between when Google found a page and made it available for us.

With Caffeine, Google analyze the web in small portions and update our search index on a continuous basis, globally. As Google find new pages, or new information on existing pages, it can add these straight to the index. That means we can find fresher information than ever before no matter when or where it was published. Please see the below picture for clear understanding

Due to that, we are seeing the results with out cache link in Google search results. Though the page just made live, Google is showing that for the relevant searches and in the background the indexing process will index that page parallel. After few hours or days, the page will get the cache link as well. This means that the indexing of that page completed.

The interesting part is, first Google taught the importance of fresh content and now as web smells with fresh content, Google following the web.

Do you agree with me in my statement “Google recharged its indexing system with Caffeine” to crawl and index to serve fresh content at higher speed??

I hope u already started digging in to Google for Caffeine. But get a Coffee and enjoy the “Caffeine”!!

The Google wonder wheel is a new tools and we find that more and more users are using it to enhance their internet search. We know that there must be a good reason to use it. The Google search great and we all using it for years now, so why go and change the old habits and start using this new Google tool? This is a good question and we went ahead and asked our partners and gathered up three good reasons to use the Google wonder wheel.

1.    It helps you to find the thing you are looking for, even if you are not sure what it is. Not all searches are “straight and to the point”. Many people are searching for general things but looking for specific ones. Google Wonder wheel can help them filter the results and find the most relevant words related to the original searched keywords and find the actual keyword that they were looking for.

2.    Google wonder wheel is easy to use.  Being user friendly is an important factor in presenting a new tool. People who are new to Google search, and yes there are many of them, find the results complicated. Just think about it, you search for something and you get few pictures on top, some results in pink background on the top and some more results in a shorter term on the side. People get confused on where they should click? Where to go? Google wonder wheel is a user friendly tool because of the way it leads the user to the right term and the right results.

3.    Google wonder wheel is cool to use, cool to find and cool to share. This is another good reason to use it in addition to being useful. Not all searches have to be boring and to present “dry” results for the user. This graphics is great.

Since all Google services or at least most of them are translated to foreign languages, we have searched for foreign Google wonder wheel option. We have expected to find the translated version of this tool after all, there are good reasons to use the Google wonder wheel tool as an addition to the basic Google search.

In Italian for example, we couldn’t find the link to the “more options” as  this is the way to use the Google wonder wheel and this is the way for all visitors, even if they are Italian speakers, to find the tool. Even when we have searched for the term: “Google wonder wheel”, the awaited link wasn’t there. The same happened when we have made the same process in Google France and Google Germany. This made us wonder – does Google wonder wheel in foreign languages even available yet?

We have extended our searches for Google wonder wheel in foreign languages. Google in Hebrew, does have the “more options” link on top, this is the Google tool for Israeli’s only 5-6 million users if im correct. The same with Google UK and Google China, they both have the link, but these Google versions are serving millions of users.

To sum this all up, it seems that the Google Wonder Wheel feature is not yet available in all the languages, it may become available in the future but right now, its mainly available in Google.com and some local versions of Google.

Google Wonder Wheel is a new great feature from Google which allows you to see relevant search results to your query in a unique semantically relevant and  graphically design way.

The following is a step by step guide on how to use the GoogleWonderWheel tool:
Enter your key word or phrase and perform a search. For this example we wanted to search for some ecological relevant issues and specifically green energy lamp:

After submitting the key word or phrase you would like to search for, click on the “show more options” link on the top left side. The results will be divided in to two screens:

Among all the options Google has to offer its users in order to optimize their search results the Google Wonder Wheel is the option you should look for in order to display relevant results in a different way. This is one of the great options Google has to offer, remember to check the other new ones as well once you are done exploring this tool.

Clicking on the Wonder wheel link will now create a sun shaped circle of terms, all related to your original  search. Green energy lamp is the main phrase, since it’s the one we looked for and you can find other related keywords to this search on the sun beam. Now your display will show the Google Wonder Wheel tool on the left side and the Google search results on the right side.

Now the fun starts. You can navigate your way around the relevant key words and phrases and find more and more results. It’s easy and the graphical effects make it fun.  In our example:  “Green energy lamp” was the main phrase and than we searched for “solar energy lamps” and so on.

Its just a matter of time until Google will combine its advertising system into the Wonder Wheel and guide the searchers, either by color or “last related searches” to the paid link or paid result.

Getting a good organic rank for websites is the top priority today. Due to this Search Engine Optimization is increasingly been practiced by many business owners.

You can easily find a whole lot of information regarding various optimizing techniques, website architecture, crawling and indexing on the World Wide Web but when it actually boils down to the implementation process, you will be really amazed with all the nuances involved in it.

The primary question which generally bothers website owners is that how easy it is for search engines to crawl websites? Since Internet is vast and new contents are being regularly updated, it becomes virtually impossible for search engine robots to crawl the entire content present online. This means that only a percentage of this content is crawled by search engine spiders. Moreover amongst the crawled content, only a portion is indexed due to availability of limited resources.

Elaborating on this topic further, Susan Moskwa of Google, recently uploaded a presentation giving smart tips on how to optimize your crawling & indexing. She states that since URLs act as bridges between a website and a search engine crawler you should not make them complicated or redundant. In order to allow crawlers to be able to find and crawl your URLs, organize them in such a way that crawlers are directly led to distinct contents of your website. On doing this you will prevent crawlers from wasting time on going through empty web-pages and/or crawling same web content again and again via different URLs. Optimization of URLs allows crawlers to spend their time accessing the actual content of your website.

There are some important real life examples in this presentation that have been categorized under a “not to do” list. These include homegrown URL hacks and encoding, parameters camouflaged as part of the URL path and infinite crawl spaces. In addition to these, you will also find some other useful recommendations like removal of user-specific details from URLs, disallowing actions which Google-bot cannot normally perform and sticking to one URL for a particular set of content.

So if you too want to make search engine crawlers trace your website faster, do make sure to follow all the above Google SEO tips next time you optimize your website.

Many Peoples are not aware of a feature which letting them use Google Search without leaving Gmail Interface. But, hardly few people used them. Now the news is that Google puts some Extra features in it to make user experience easier and enjoyable. To test these feature you can login your account and navigate to Google’s Lab Widgets and use them.


Many Peoples are not aware of a feature which letting them use Google Search without leaving Gmail Interface. But, hardly few people used them. Now the news is that Google puts some Extra features in it to make user experience easier and enjoyable. To test these feature you can login your account and navigate to Google’s Lab Widgets and use them.

Generally, these features are available in Google Search but not in Gmail Search via widgets. But, now Google has added some features like:

1. Spelling Corrections.
2. News.
3. Local Search.
4. Calculations.
5. weather.
6. Dictionary Definitions.

These are Google Search Engines which we have previously known as separate sections like Google OneBox,  Google DirectBox and Google 10 Plus Box.  I will share more information about them in  next article. Go and try these cool feathers of Gmail Interface…

Now anyone can make comments on a particular blog posting. As blog commenting has grown more popular, so has spam commenting. In this newsletter, we'll go over why comments are a great form of feedback for your blog, how they help the credibility of your content, what spam comments are and how to prevent them from happening.

Comments : A great form of feedback

When blogs first came around, they were simply online journals. No one could post comments on a blog posting. That all changed in 1998 with OpenDiary, a site which allowed people to comment on blog postings. Now every blog, whether it is remotely or self-hosted, includes this option to comment.

Commenting is great because it allows real people to tell you what they think about your form. It gives you feedback on what you are doing right and what you may need to improve. Comments can be encouraging to you and motivate you to post more quality blog messages. Or they can be constructive criticism to make you work harder to get better at writing content.

Whatever the style of comment is, it is still very useful to your blog. High numbers of comments have the ability to make a blog look credible because they show that the blog is being read by a lot of people. That's something that every blog owner wants, and comments help to let them know just how many people enjoy their content.

Bad comments
Unfortunately, spammers have now started to use comments as a way to spam. How do you know what a spam comment is? Well, a spam comment is a comment that only advertises another site or product. If the comment seems bland/generic with a cheap link thrown in, then it's definitely a spam comment.
Here is an example of a typical spam comment:

"Hey, this site is really cool. Check out my really cool site at spamsite.com."
Of course not all spam comments will be this blatant, but you get the point.
Fortunately for bloggers, as spam comments have grown, so has the ways to prevent it. Here are a couple ways that you can prevent spam comments from even being posted on your blog.

#1: Close off commenting on older blog posts
There are options for you to stop comments from being posted on any particular blog post. Lots of times, spammers will post comments in weeks or months old posts. So take away this opportunity from them to keep it from happening. Most blog hosters now offer this as a standard option in the tool panel. If one of your posts has been up for a couple weeks, close it up.

#2: Take advantage of software offered to prevent comment spam
If you host your own blog using WordPress, you can use an option in that software to prevent spam. Even if you aren't using WordPress, you can still use other Spam comment blocking software like Spam Karma, Akismet, and Bad Behavior. While these aren't 100% effective, they have proven to be quite effective in preventing spam from happening.

#3: Take a look at your settings and see what can be tweaked to toughen your protection
Lots of blogs now have settings to help prevent spam. If you already have a spam blocker on in your blog and are still experiencing spam, take a closer look at the settings to see if there's anything that can be tweaked to make your protection stronger. However, if you do this, you should closely monitor your posts to make sure legit comments aren't being blocked out. If they are, you might have to lighten up a bit.

#4: Regularly read your blog comments
Be sure to keep an eye on your comments. Even the best software or setting can't prevent everything, so you will have to occasionally manually remove comments on your own.
By applying the above principles, you can ensure that your blog is full of only good, quality comments, which will help your credibility tremendously.

Comments are a great form of communication between yourself and your readers. They help the credibility of your blog!

I have been in the SEO industry for more than 5+ years now. From what I have learnt from my experience, is that Social Media is the most aggressive tool in the internet marketing industry to gain web traffic in a short period of time. Most of the SEO experts refer to it as Viral Marketing with a mix of SMO, Social media marketing but popularly known as Social media optimisation.

I have often seen in most reputed companies based in the UK, they have social bookmarking experts who are assigned the job of bookmarking site details such as Title, Description, URLs and tags into most popular bookmarking site such as Delicious, Reddit, Stumble Upon etc.

Tis is no brainer,I believe it's the waste of technology or just stuffing or spamming these web 2.0 sites. Submitting your site details into these highly traffic generating websites is not enough. There are loads and loads of people doing it. But we should be more intelligent and smarter than others by making good use of these social engagement sites.

These are some tips below which you can use to promote your website through Viral Marketing:

1) Create full profile with real name on these websites. Submitting just the details required to bookmark sites for free is not enough. Create a profile where other members can easily get connected with you.

2) Along with bookmarking websites, it is also necessary to share these websites. Make friends, join groups of your industry and try to remain active in these sites as much as possible.

3) Create groups using most highly and relevant search term of your industry and invite your friends to join these groups.

4) Use your Gmail, Yahoo and other IM contacts in finding more people who are already using these web 2.0 sites. Also invite other friends in your contacts to join these websites which would help in networking as well as promoting their websites.

5) Instead of choosing just keywords such as "Social Bookmarking" as title choose "How Will Your Website Benefit Through Social Bookmarking". People like long phrases rather than just keyword stuffing.

Follow these simple steps and you will find a rather new look of Social Media Optimization.

I know its difficult to use these steps in all social bookmarking sites but you can easily try them in top 10 bookmarking sites of my choice.

1. Delicious
2. StumbleUpon
3. Propeller
4. Digg
5. Reddit
6. Furl
7. Mixx
8. Diggo
9. Twitter
10. Faves

You can also try some other sites that are popular as well as good traffic generating such as FaceBook, MySpace, Orkut, LinkedIn, Xing etc. These are social networking sites where you can communicate with people from your relevant industry as well as share your tips and strategies all together. This above tactics describe viral marketing in whole. Viral marketing is lot more creative and the person who is able to attract traffic with content can only survive in the viral marketing industry.

So if you don't have any experience in viral marketing then choose some established company that offers professional SMO services and helps your website in getting lots and lots of relevant traffic.

Try these 10 most popular social bookmarking sites to promote your website and I assure you that there will be gradual increase in your web traffic not too long.

Step #1

Step #2

Step #3

Step #4

The most effective, not really difficult to implement and quite obvious ways to promote your fan page

Round 1: Create fresh content for people to want to join:

• Aggregate your blog feed. Simply RSS allows to automatically update your fan page wall with your blog RSS. You may also want to import your blog feed to your fan page notes (for that go: “Edit page“, find “Notes” under “Application” and click “Edit“, then “Edit import settings” and at last provide your feed URL).

• Try Static FBML is another app to keep in mind: it adds advanced functionality to your Page using the Facebook Static FBML application. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization.
• Add a personal note: Add your personal photos, personal welcome-videos are also great (create a short video welcoming your fans and describing what they can do on your page);
• Provide a place for interaction/self promotion: Start a thread on your Discussion Board that allows your fans to promote their sites or inviting to share Twitter IDs and to follow each other.

Round 2: Invite your friends to join

Round 3: Try social ads

• Location;
• Age group;
• Sex;
• Education;
• Keywords;
• Work place;
• Relationship status;
• Language;
• Connections (fan page, event or group) – this means you can for example target fans of your competitor;
• Friends’ connections:

Round 4: Promote on Twitter

Round 5: Leverage your email contacts

• Include your page URL in your email signature for business correspondence;
• Include your page URL in your email signature for Customer support, customer status updates and other automated messages;
• Leverage Gtalk status: let your facebook fan page URL display whenever your IM contact hovers over your profile name:

• Mobile browser search
  • Mobile search and ecommerce will be a large area of growth in 2010.
  • Google Webmaster Tools allows you to submit mobile sitemaps, which can help battle duplicate content between non-mobile and mobile versions of site content. Another way to handle duplicate content would be to write semantic HTML that allows sites to serve non-mobile and mobile CSS.
• Social Media: Real Time Search
  • Real time search marked its presence in 2009. The involvement of Twitter in search is evolving.
  • Tracking and monitoring on URL shortening services should be set up to measure traffic and benefit from Twitter.
  • Dan Zarrella published research on The Science of Retweeting. This is an interesting resource with fascinating statistics on retweets.
• Social Media: Facebook's Dominance
  • Recent research by comScore has shown that 5.5% of all time on the web is spent in Facebook.
  • Facebook has very affordable advertising. Facebook has so much demographic and psychographic data that allows sites to deliver very targeted advertisements.
  • Facebook shouldn't be ignored as a potential business network, but metrics should be put in place to determine the value it brings.
• Social Media: Shifting LinkGraph
  • In the past, sites received links from blog resources which became a factor in the site's popularity rankings in search. Now, linking has shifted to microblogging such as twitter or other social media platforms. Some folks are stingier about passing links through sites rather than social media. It's interesting to observe how links and information is passed through the web and consider how this can affect search.
• Bing
  • Despite the fact that Google is responsible for a large percentage of search, Bing shouldn't be ignored.
  • Bing has shown some differences in ranking such as being less sensitive to TLDs (.info, .cc, .net, etc.), and giving more weight to sites with keywords in the domain than other search engines.
• Other
  • Personalized search is on the rise. This is something to pay attention to, but hard to measure.
  • QDF (query deserves freshness), a search factor related to the freshness of content, has led to search engines indexing content faster. 2010 search strategies recommend becoming a news source to improve search performance.
  • Local search is definitely something to be aware of in 2010. Google's Place Rank algorithm is similar to the PageRank algorithm - it looks at specific location or local attributes as a factor in local search.