Digital Marketing

May 10, 2010

Google Wonder Wheel

Google Wonder Wheel is a new great feature from Google which allows you to see relevant search results to your query in a unique semantically relevant and  graphically design way.

The following is a step by step guide on how to use the GoogleWonderWheel tool:
Enter your key word or phrase and perform a search. For this example we wanted to search for some ecological relevant issues and specifically green energy lamp:

Using Google Wonder Wheel Step By Step - Step 1

Using Google Wonder Wheel Step By Step - Step 1
After submitting the key word or phrase you would like to search for, click on the “show more options” link on the top left side. The results will be divided in to two screens:

Using Google Wonder Wheel Step By Step - Step 2

Using Google Wonder Wheel Step By Step - Step 2
Among all the options Google has to offer its users in order to optimize their search results the Google Wonder Wheel is the option you should look for in order to display relevant results in a different way. This is one of the great options Google has to offer, remember to check the other new ones as well once you are done exploring this tool.

Using Google Wonder Wheel Step By Step Guide - Step 3

Google Wonder Wheel Step By Step Guide - Step 3
Clicking on the Wonder wheel link will now create a sun shaped circle of terms, all related to your original  search. Green energy lamp is the main phrase, since it’s the one we looked for and you can find other related keywords to this search on the sun beam. Now your display will show the Google Wonder Wheel tool on the left side and the Google search results on the right side.

Using Google Wonder Wheel Step by Step guide - Step 4

Using Google Wonder Wheel Step by Step guide - Step 4
Now the fun starts. You can navigate your way around the relevant key words and phrases and find more and more results. It’s easy and the graphical effects make it fun.  In our example:  “Green energy lamp” was the main phrase and than we searched for “solar energy lamps” and so on.

Using Google Wonder Wheel Step by Step guide - Step 5

Using Google Wonder Wheel Step by Step guide - Step 5
Its just a matter of time until Google will combine its advertising system into the Wonder Wheel and guide the searchers, either by color or “last related searches” to the paid link or paid result.

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