From yesterday, you can begin to realize that things seem a little "different from all the Google products.Working on a project to bring new experiences and best of Google, and in the coming months, Google continue to see more updates on look and feel. The Home Page is traditional to get a little change:

How people use and experience of the Internet is evolving and Google goal is to give us greater foil and consistency in the online experience that works independently of the Google product which we use or what device is used. The new Google experience have begun to work towards is based on three key design principles: development, elasticity and effortlessly.

There are three major Google Webmaster Tools Updates in 2011 to till date. Below are three updates which were live in February 2011.

Here are the details with dates:

Google has released three new features of the last event in San Francisco July 14, 2011. The following three new features. This event is officially titled as “Google InsideSearch”.

1. Voice Search
2. Instant Pages
3. Search by Image

1. Voice Search:

Google has announced a voice search for desktop computers. Currently, Google users typing keywords to get basic information on the research results. Now, users can speak the words so that Google understands the word and show the results. According to the survey, Google is able to detect 80% of the words and display of relevant results.

Google Wonder Wheel is another way in which users can view search results. And 'only because it presents a vision that turns phrases related to the main search query.


Below is a step by step instructions on using Google Wonder Wheel

First, you enter a word or phrase in Google and search. In this guide, we'll just write in a wedding dress to use as an example.

You are upgrading your web site and as part of the upgrade, it means moving and renaming particular files.

Search engines have indexed your entire site and pages you're going to move or rename rank well. By altering these files, you run the risk of losing a lot of traffic and leaving visitors to your site who follow a search engine link with the dreaded "Error 404 - File not found".

A 301 redirect is the best way to go and I go into some detail on how to implement one in this tutorial, but first let's take a look at a couple of other strategies I often see mentioned around the web to get around the problem and why you shouldn't use them.

Custom Error Page

You could create a custom error page. The problem with this solution:
a) You will lose ranking for the page as the file will appear to be non-existent next time it's requested by the search engine spider. It could be some time before the page in it's new location or with a new name reappears and given you'll lose the power of inbound links from other sites to the page in question, it may not rank as well.
b) Your web site visitors may be frustrated by the fact that they then have to dig through your site to find the desired information.

Google has added a new module to Google Analytics called Intelligence. The currently in beta module displays custom and automatic alerts that are created from website traffic operations. It is not sure yet if all Google Analytics users have access to this new module of the website traffic analysis service yet or if it has been made available to select users only.

Google Analytics users who can access it will find a display of their website’s traffic graph along with another bar below that is showing the alerts for the corresponding days. Alerts are color coded with automatic alerts using a light green and custom alerts a light blue color. There will only be automatic alerts in the beginning.



The automatic alerts will give a webmaster immediate information about traffic jumps. This includes major traffic changes to certain pages on the website, a change in a page’s bounce rate, pageviews or a higher or lower than usual visitor stream from a specific country, state or region.



This gives the webmaster a quick overview of traffic developments on a specific web project or website. There are certain possibilities where Google Analytics Intelligence module can help. Webmasters could for instance investigate traffic increases or decreases more effectively as it will for instance display a decrease in traffic to a very popular page on the website. The webmaster could then analyze the issue further.

It is furthermore possible to create custom alerts and this could be very interesting to some webmasters. Custom alerts are created from a list of available alert conditions. The webmaster selects a traffic type to be monitored. This can be all traffic, traffic from a campaign, keyword, medium and landing or exit page. This traffic type is then combined with a metric that is triggering the alert. This again can be pageviews, total visitors, revenue or pre-defined goals. The selected metric is then given a threshold value. An alert is then automatically created whenever that value is crossed.

Another interesting option is to look at weekly or monthly reports which even gives a better overview as day to day variations are something that every webmaster has to live with. Google Analytics Intelligence is available in the left sidebar menu of the Google Analytics account.