Digital Marketing

Mar 11, 2011

Google Enter Tsunami Warn

The Tsunami That swept large parts of Japan, the spotlight citizens of the world today. Google Also disseminate tsunami warnings Participate That predicted visited other countries, Including Indonesia.

The Google search page displaying a warning inscription below the typing box keyword.

"Tsunami Alert for New Zealand, the Philiphines, Indonesia, Papua New Guinea, Hawaii and others. Waves Few expected over the next hours, the caused by the 8.9 earthquake in Japan, "Read the warning.

But these warnings cans only be seen on Google.com, the Bahasa Indonesia. While on Google.co.id, Indonesian insisted 'there is no text.

Previously, Climatology Meteorology and Geophysics Agency (BMKG) Also delivered a similar warning, one of Them via the official Twitter account BMKG. Mentioned That the the caused major tsunamis Earthquakes in Japan is expected to spread to North Sulawesi, North Maluku and Papua, around 18:00 local time.

Of course, Such warnings are not intended to make a panic or even frighten, but to raise awareness of residents in these areas.

Japan Live Earthquake & Tsunami Coverage From CNN International

Japan Live Earthquake & Tsunami 

Japan Live Earthquake & Tsunami Coverage From CNN International

Mar 1, 2011

Control Your Snippets in Google Search Results

Where does Google retrieve snippets from?

Google retrieves snippets from three different locations, namely: (i) META Description, (ii) Page content, and (iii) Open Directory Project (ODP). It is up to Google to choose what they think is the most relevant to the search query.

Can we control search snippets?

Yes, below are some ways of controlling them.

• Avoid duplicate title tags and META Descriptions. Having multiple pages with duplicate title and META Description can result to Google’s ranking of wrong pages or filtering of the desired META Description.

• Optimise your META Description. Make sure that it is relevant to the page and appears to be convincing to the target audiences or users and including the target keywords on it is helpful to your SEO.

• Block ODP Listings. If Google displays a different snippet and if you think it came from Open Directory Project then there is a META tag you can use in order to block Google from using the ODP listing. The META tag is: META Name="Robots" CONTENT="NOODP"

• If ever you want to block your snippet entirely for some reasons then this is the META tag to use: meta NAME="GOOGLEBOT" CONTENT="NOsnippet"

This should be done with CAUTION as this will entirely remove your snippet in search results.

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