• Know Exactly Who You’re Talking To

If you skip this first step, all other copywriting tips won’t improve your landing page. To write the gripping article, first of all, you must first know exactly whom you are talking to.

Always define your target audience’s statistics and characteristics, so you are aware of the fact, what they want and need, and how they speak. When you have one target audience in mind, your article will be much more focused, rather than a largely undefined audience.