According to a latest appointment with Amit Singhal, a top professional at Google search, Google is planning on making algorithmic changes in the long run in order to offer end customers better google search. Google is optimistic that the new changes, which will be mainly targeted on semantic search technological innovation, will strengthen their popularity in the internet google search market and help the company offer better mobile technological innovation advancing.

The algorithmic shift is partially motivated by Google’s plans to launch Google Assistant later this year on Android devices. Google Assistant, which will compete directly with Apple’s Siri, will provide users with answers to questions and specific information rather than traditional search results. Singhal, who is a senior Google VP and Google Fellow, recently indicated that semantic search is a necessary for a company to be competitive long-term in the mobile space.

“When we can deliver small nuggets of information, that system is far more suited to mobile phones and searching with voice.”