Digital Marketing

Oct 28, 2014

Benefits of Search Engine Optimization and Google Latest Updates

SEO is an acronym to the phrase "search engine optimization". Search engine optimization is about performing unique matters in your web page to generate extra traffic to it so that you can maximize on line income and website traffic. You will find several, but below we'll go over what it is actually as it relates to freelance writers. And, this implies crafting textual content in a specific way in order that net surfers i.e., world-wide-web users can land on a distinct web-site. What freelance writers need to be concerned with is search phrases. What exactly are key phrases? Search phrases will be the words and phrases that internet surfers form in every time they search for matters on the web.



Oct 9, 2014

Search Engine Optimizers Back in Action

Despite being tumbled, scared and shaken by most powerful search engine algorithms like Google’s Panda and Penguin from last one year, SEO world is back in action with good grip on the search engines. There were no expected results coming on, even people did not had any idea about what is happening in the background, how the search result rankings and SERPs are sorted in popular search engines. Many companies were looking for an alternative and many of them adopted to best of their knowledge.

There are rumors on the internet showing scary articles and infographic images which say about the death of SEO. Many bloggers wrote on a topic of ‘SEO is dead’, but the real thing is SEO is not dead and never it is. These articles are published to get publicity over the web. There is a lack of truth in those articles. People are reading, liking, sharing and commenting on those articles so they are spreading all over the web to get a lot of engagement from users.

Feb 22, 2014

Best SEO Strategies to Rank in 2014

Today, SEO is almost change from past. A successful SEO need to have different components which includes Responsive Design, Brand Building, Social Media Integration, Content Marketing, Mobile Optimization

Below are top 5 trends needed to follow for a SEO success:

Responsive Design:
Google is recommending responsive web design; it makes it possible for a website to present a great user-experience (which is currently most important concept in SEO) across all devices with different display dimensions. For these aspects, responsive web design is the best option for your mobile SEO strategy.
Remember, Google is now positioning on user-experience as a ranking factor.

Feb 7, 2014

Don’t Give Up With Google Updated Algorithm

You might have spending much time to create great content to move up your blog or website in search results to gain more free traffic which may proportionally increase the profit. But from the last one year, SERP's are not fulfilling the needs of the webmasters. Many of them are trying to figure out the exact matching steps to crack the Google latest updates and algorithms that frequently change these days to grab a grip on the Google SERPs.

Over the past 12 months, Google started their game up in reducing spam sites in SERP’s with continuous algorithm updates. Google is always trying to keep their search spam free, for this they are updating algo’s continuously.

Below are the major updates done by Google from past 12 months

Jan 30, 2014

Is Article Directories Really Working Out For SEO in 2014?

Webmasters usually try various methods to build back links, from different aspects link directory submissions, link exchange, comments and many other choices to build links. In recent times Article directories have been making buzz around to build links by submitting an article in various content submission sites along with a hyperlink, to build links.

But recently Google’s head of search spam Matt Cutts, stated as a personal recommendation not use article submission directories to build links; he also posted out a video encouraging webmasters not to use article directory web sites with the aim of building links. Matt also tweeted his answer to the question, Are Article Directories recommended to build links? Matt said “No.”

Dec 16, 2013

SEO Content Major Impact in 2014

Google’s Hummingbird has been update latest Internet marketing strategies at end of the 2013, but marketers are begin some of the major impacts to Search Engine Optimization.

Hummingbird targets on semantic searches and return back to Google search engine to believe what pages are more relevant. Hummingbird has decreased traffic results in search engines for long-tail keywords, which are most prominent in the earlier period. Google hints the best way to drive traffic through unique and quality content to improve traffic and to avoid Google penalty. 

Sep 24, 2013

Ways to Improve AdWords Performance

Google Ad words enable an individual or a business to access their target audience through Google Search, YouTube, or through partner channels. In other words, people ‘search’, your advert appears as an option in the Search results.

 If people find your advert to be appealing, then they click and find themselves at your website As such, if your ads sit at the top of Google Search because you paid the most. You could also highlight a variety of material regarding quality of service, knowledge, or general expertise.

Reviews can signal both of these attributes by showing that other people enjoy your products or services, and that someone with some authority has approved of these as well.

Sep 6, 2013

Use Keyword Marketing to See Best Results

Keyword marketing plays a major role in marketing or promoting any of the business through online. Most of people prefer using internet for searching  out any of the results and information in an search engine where they typically types a keyword and gets the most relevant information on the top of the list.

Inorder to get high page rank to our websites we use keywords and is called as keyword marketing. Picking the right keyword to promote our web site or business is one of the major tasks, there are many keyword software tools where you can take help of them in choosing the right keywords. Google Ad Words is one of the best form of keyword advertising, Yahoo Search Marketing, Looksmart, Microsoft AdCenter, Miva are some of the keyword advertising search engines.

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