I am going to say it again and again - content is king - and in fact, Google always rewards high-quality content with better ranking positions. But just what makes content High-Quality according to Google? Let’s have a look:



The answer to this question is not now, but, it is something that is not implemented on websites often enough. Google’s style guides reveal that high-quality pages - the kind that ranks well in search are a combination of high-quality code, content, and UX (user experience.)

Here I have covered in terms of high-quality code - with ongoing updates and tweaks to ensure your website runs at its very best. The content, however, is up to you, and with these tips from the style guide, you will be sporting some impressive content in no time.

How to Make Evergreen Content That Boosts Your SEO Success:

While we may hear a lot of things about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results i.e. evergreen content.

What Is Meant by Evergreen Content?

Evergreen content is content that has long-term value. It’s a page or post that users can reference for years to come because the information will always be relevant and valuable. It’s directly related to the core topics of a website and often includes:

• Know Exactly Who You’re Talking To

If you skip this first step, all other copywriting tips won’t improve your landing page. To write the gripping article, first of all, you must first know exactly whom you are talking to.

Always define your target audience’s statistics and characteristics, so you are aware of the fact, what they want and need, and how they speak. When you have one target audience in mind, your article will be much more focused, rather than a largely undefined audience.