In this fast growing Web 2.0 world, links have become increasingly important as of today. We know that links play a vital role in the development of a website.

Links are connection between the pages. They make the web interconnected. Links allow the visitors to navigate from one website to another. Links are what make the World Wide Web moving on.

Link Popularity holds a major role in a ranking strategy. Link Popularity refers to the number or reputation or ways in which your site’s link is popular across the Internet.. Generally link juice and link reputation are the terms associated with link popularity.

In order for your link to provide link popularity back to your website, it must appear in the search engine databases. The search engine robots must index the web page that includes the link to be included into the search engine databases. Backlinks are a measure of popularity of your site on the internet.

Link Building is considered as an off-page SEO factor because the value is determined by another page. Anchor text in your inbound links is the main factor when building backlinks. The Search engines manly rely on link popularity, the higher the link popularity the greater the chance of your site’s visibility.

However, the popularity is only part of the link building process. The quality and context of links is also taken into consideration. Link Popularity includes quality and quantity of links, relevancy of sites that link to your site and the anchor text.

The link popularity of any given page within a site is typically related to the overall link popularity of the site’s main and important page-the home page. This is because most inbound links come into a site's home page.

Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms.

But many of the webmasters began to use crooked ways of increasing their Link Popularity in the form of link farming. Link farming is nothing but a group of sites that link to each other (irrelevant linking) with the intention of increasing their popularity in search engines.

Some of the ways in which you can increase your link popularity is by submitting to major directories, writing quality articles and publishing them, internal linking structure,Request and build quality links, write completing content.

Link popularity is important and the link building process needs to be given high priority.

Link Building is a time consuming process. It should be thought of as a long term goal. An effort made by you today will result in better search engine rankings for tomorrow.