Now that submitting the plethora of article directories is only good for a little bit of traffic and a few low quality backlinks, marketers have turned to a new strategy called, article syndication, to get their content in front of hungry eyes. There are a few basic ways to use article syndication and gain the traffic benefits from it.

1. Make Connections

One way to get your content syndicated to many people over a short amount of time is to make connections with blog owners, webmasters, and e-zine publishers in your industry. This will allow you to work directly with the owner and provide them with high quality content they can use on their websites, blogs, and in their newsletters.

2. Use a Website Made for Syndication

Another choice to gain syndication of your content is to use one of the handful of websites that will submit your article out to a network of publishers. Some of these are much better than others, but the benefit here is you don't have to spend the time it takes to make connections with many different publishers and website owners.

Either one of these two choices can help you to get your content syndicated and in front of many readers. If you can get an article published in a newsletter with thousands of subscribers, you can create a large amount of traffic. Just a few good connections can help you to syndicate your content and take advantage of the new article marketing strategies.

Google Panda Changed Article Marketing

Google tends to control more things on the internet than many would like. They introduced the Google Panda update in January of 2011 and it caused a stir among those using old methods of article marketing. Ezine Articles, Go Articles, and nearly every other article directory took a huge hit because of this update. They started to scramble to come up with new ways to get their ranking back.

Ezine Articles, for example, bumped the minimum word count accepted up from 250 words to 400 words. In some categories, articles now have to be a minimum of 500 words to even be accepted by Ezine Articles. They also put many other guidelines in place with hopes of gaining their traffic back. They still are not back to the type of traffic they used to be, in fact, they are not even close to what they used to get from Google.

On top of losing traffic, Ezine Articles is no longer the best way to get an article in front of publishers. Many bloggers, webmasters, and e-zine publishers have found better ways to get the content they need, even with the higher standards of Ezine Articles. This caused article marketers to come up with strategies that would create the traffic they needed without depending on Ezine Articles and other directories.