Digital Marketing

Aug 17, 2011

Updated Google Analytics and Google Panda In France

If you look at your stats with the Google tool, be aware that there was an update that can disrupt your reading.

The tool analyzes Google Analytics has been updated 24 hours prior to the introduction of Google Panda in France. There is no information if one has a direct relationship with each other or not, but for the analysis of the updated search engine, it will be important to know the changes if you want to identify some Google filters the famous Panda.

What changes specifically, the session ends before the following: more than 30 minutes between each page at the end of the day or when the browser is closed. The new model now works well, closes the session if more than 30 minutes between each page at the end of the day or when a filter is detected.


The filters were detected by Google Analytics:

* utm_source
* utm_medium
* utm_term
* utm_content
* utm_id
* utm_campaign
* gclid

This means that it is possible that some changes you have noticed are not Google's Panda, but simply to update your Google Analytics and regular traffic.

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