Digital Marketing

Jun 20, 2011

SEO Audit Tool - Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a small desktop program that can be installed on your PC or Mac spiders websites’ links, images, CSS, scripts and applications from an SEO perspective. Retrieves the key elements of SEO onsite in the site, present in the tabs by type and allows you to filter common SEO questions, or slice and dice the data as you see fit when exporting to Excel. You can view, analyze and filter the data that is collected as it crawled and updated continuously in the program's user interface.

Screaming Frog, SEO Spider, you can quickly analyze, audit and review of on-site SEO perspective. It 'very good analysis of medium and large sites where every page manually would be very labor-intensive (or impossible) And where you can easily lose a redirect, META REFRESH, or duplicate page issue.

This Tool allows you to export the key elements of SEO site (URL, page title, meta description, headings, etc.) in Excel so that it can easily be used to fund the SEO recommendations.

Google - Inside Search - 2011 Google New Products

Google has released three new features of the last event in San Francisco July 14, 2011. The following three new features. This event is officially titled as “Google InsideSearch”.


  1. Voice Search
  2. Instant Pages
  3. Search by Image

1. Voice Search:

Google has announced a voice search for desktop computers. Currently, Google users typing keywords to get basic information on the research results. Now, users can speak the words so that Google understands the word and show the results. According to the survey, Google is able to detect 80% of the words and display of relevant results.

Jun 17, 2011

Google Wonder Wheel Guide

Google Wonder Wheel is another way in which users can view search results. And 'only because it presents a vision that turns phrases related to the main search query.


Below is a step by step instructions on using Google Wonder Wheel

First, you enter a word or phrase in Google and search. In this guide, we'll just write in a wedding dress to use as an example.

Once done, look on the left and see a option that says "more research tools."

Jun 15, 2011

htaccess 301 redirect and Canonical Issues

You are upgrading your web site and as part of the upgrade, it means moving and renaming particular files.

Search engines have indexed your entire site and pages you're going to move or rename rank well. By altering these files, you run the risk of losing a lot of traffic and leaving visitors to your site who follow a search engine link with the dreaded "Error 404 - File not found".

A 301 redirect is the best way to go and I go into some detail on how to implement one in this tutorial, but first let's take a look at a couple of other strategies I often see mentioned around the web to get around the problem and why you shouldn't use them.

Custom Error Page

You could create a custom error page. The problem with this solution:
a) You will lose ranking for the page as the file will appear to be non-existent next time it's requested by the search engine spider. It could be some time before the page in it's new location or with a new name reappears and given you'll lose the power of inbound links from other sites to the page in question, it may not rank as well.
b) Your web site visitors may be frustrated by the fact that they then have to dig through your site to find the desired information.

Jun 9, 2011

What Is Google Analytics Intelligence

Google has added a new module to Google Analytics called Intelligence. The currently in beta module displays custom and automatic alerts that are created from website traffic operations. It is not sure yet if all Google Analytics users have access to this new module of the website traffic analysis service yet or if it has been made available to select users only.

Google Analytics users who can access it will find a display of their website’s traffic graph along with another bar below that is showing the alerts for the corresponding days. Alerts are color coded with automatic alerts using a light green and custom alerts a light blue color. There will only be automatic alerts in the beginning.


google analytics intelligence
The automatic alerts will give a webmaster immediate information about traffic jumps. This includes major traffic changes to certain pages on the website, a change in a page’s bounce rate, pageviews or a higher or lower than usual visitor stream from a specific country, state or region.

google_analytics

This gives the webmaster a quick overview of traffic developments on a specific web project or website. There are certain possibilities where Google Analytics Intelligence module can help. Webmasters could for instance investigate traffic increases or decreases more effectively as it will for instance display a decrease in traffic to a very popular page on the website. The webmaster could then analyze the issue further.

It is furthermore possible to create custom alerts and this could be very interesting to some webmasters. Custom alerts are created from a list of available alert conditions. The webmaster selects a traffic type to be monitored. This can be all traffic, traffic from a campaign, keyword, medium and landing or exit page. This traffic type is then combined with a metric that is triggering the alert. This again can be pageviews, total visitors, revenue or pre-defined goals. The selected metric is then given a threshold value. An alert is then automatically created whenever that value is crossed.

Another interesting option is to look at weekly or monthly reports which even gives a better overview as day to day variations are something that every webmaster has to live with. Google Analytics Intelligence is available in the left sidebar menu of the Google Analytics account.

Apr 27, 2011

Not all backlinks are displayed by Google

Link building is a very important aspect of SEO and it is useful to check that Google and other search engines have indexed any links you have built. Since search engines crawl the web at different rates, a particular link may be picked up by one search engine but not the other.

Most search engines have a ‘cached’ link under each search result that will show you the latest version of the page as seen by the search engine with a time and date of the last cache. This is useful in figuring out whether your link has been seen by the search engine.

Some search engines, such as Google, will only reveal a fraction of the backlinks it has indexed in an effort to combat manipulation of rankings via links. This makes it hard to get a complete picture of your site’s backlinks from Google’s point of view. Instead, other backlink checkers such as Yahoo SiteExplorer are used to estimate backlinks indexed by Google.

In summary, just because you can’t find a link in a backlink checker doesn’t mean it hasn’t been indexed. Also keep in mind that from an SEO perspective, both the quality and quantity of links are important, and link building is just one facet of any good SEO campaign. So use a backlink checker to get a sense of where your website stand against your competitors, rather than let it drive your campaign.

Mar 11, 2011

Google Enter Tsunami Warn

The Tsunami That swept large parts of Japan, the spotlight citizens of the world today. Google Also disseminate tsunami warnings Participate That predicted visited other countries, Including Indonesia.

The Google search page displaying a warning inscription below the typing box keyword.

"Tsunami Alert for New Zealand, the Philiphines, Indonesia, Papua New Guinea, Hawaii and others. Waves Few expected over the next hours, the caused by the 8.9 earthquake in Japan, "Read the warning.

But these warnings cans only be seen on Google.com, the Bahasa Indonesia. While on Google.co.id, Indonesian insisted 'there is no text.

Previously, Climatology Meteorology and Geophysics Agency (BMKG) Also delivered a similar warning, one of Them via the official Twitter account BMKG. Mentioned That the the caused major tsunamis Earthquakes in Japan is expected to spread to North Sulawesi, North Maluku and Papua, around 18:00 local time.

Of course, Such warnings are not intended to make a panic or even frighten, but to raise awareness of residents in these areas.

Japan Live Earthquake & Tsunami Coverage From CNN International

Japan Live Earthquake & Tsunami 

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