Google Ad words enable an individual or a business to access their target audience through Google Search, YouTube, or through partner channels. In other words, people ‘search’, your advert appears as an option in the Search results.

 If people find your advert to be appealing, then they click and find themselves at your website As such, if your ads sit at the top of Google Search because you paid the most. You could also highlight a variety of material regarding quality of service, knowledge, or general expertise.

Reviews can signal both of these attributes by showing that other people enjoy your products or services, and that someone with some authority has approved of these as well.

Keyword marketing plays a major role in marketing or promoting any of the business through online. Most of people prefer using internet for searching  out any of the results and information in an search engine where they typically types a keyword and gets the most relevant information on the top of the list.

Inorder to get high page rank to our websites we use keywords and is called as keyword marketing. Picking the right keyword to promote our web site or business is one of the major tasks, there are many keyword software tools where you can take help of them in choosing the right keywords. Google Ad Words is one of the best form of keyword advertising, Yahoo Search Marketing, Looksmart, Microsoft AdCenter, Miva are some of the keyword advertising search engines.

Internet Marketing is also known as online marketing where we use internet as a medium for advertising our products or business to gain good traffic. Most of the companies prefer to advertise there products on internet to gain new customers and helps in increasing your online traffic which indeed converted into sales. It’s of the best way where we can see immediate growth in Business.

Internet marketing includes some specialized areas where we can advertise our products such as Web marketing, email marketing and social media marketing. Email Marketing is the cheapest way of advertising where we promote or advertise our products via emails.

Email marketing is a method of direct digital marketing where we use electronic mails for marketing communication, Sending Commercial mails to group of people and every email sent to customers is considered as email marketing. It is usually used for sending ads, promoting our products and business. It’s a method of marketing our products or business to build trust among customers about our business and helps in increasing our traffic and sales.

Emails can be used in either of the ways, where it is used for acquiring new customers or used for promoting a product to be purchased which is called as direct emails. It is used for maintaining relationship with the customer like sending the conformation mails when a product is purchased which is called as Transactional emails.