One of my co worker shared this idea with me. Which i applied for Online Reputation Management.

Why?

Being a top brand, we always found few unsatisfied customers or many bad competitors who always tries to jerk our brand name. Most of the competitor companies recruits peoples and start blaming our brand with wide variety of ideas of unsatisfactory comments on our products. They will guide first time customers with their false statements on our brands to make their sales up.

How to Get Rid?
No you don’t have to do the same to hit the competitors but you have to dominate their bad reviews. Most of the website review site owners and forum admins are not always positive about removal of the particular topic. it is so hard, even to contact them on this kind of situation. Its a longer process which takes long time.