On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.

While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences:

When you create your Facebook Page you should probably have some sort of goal in mind aside from attracting fans. While large brands are not as focused on turning Facebook fans into direct sales, smaller businesses should be focused on generating leads and occasionally selling products or services directly. The most important phase of the Facebook sales funnel is the action phase.

So we need to drive users to take some sort of action, right? Below are four ways of getting your fans to take action:

Before few months Facebook Upgrade the Public profiles and has done big changes. Perhaps the most interesting change is the ability to switch away from your personal profile and use Facebook as if you are your Page. When you’re using Facebook in Page mode, you will be able to receive notifications for your Page, view a News Feed for your Page, comment and like and post on other Pages as your Page.

What You Can Do as Your Page?

Your Page activity

Basically, anything you do while using Facebook as your Page will appear on Facebook as coming from your Page.

You can view notifications of Page activity and new fans on your page through the top navigation bar. The friend requests icon now displays new fans and the notifications icon displays new activity on your Page.

Facebook provide your public profile with a great settings, in this section I’ll cover those settings, but one thing I want you to know that I won’t include the Facebook Advertising system in this section as I believe that it should be in a separated one because Facebook Advertising is a big topic to talk about.

Insights
Facebook provides a tool for tracking the growth of the page as well as the number of interactions on your
page. There are a few numbers which you can look at to determine how to improve you page most effectively. This insights is extremely helpful to know how your page is going.

Interact With Your Fans

Want to have highly active fans in your Facebook page? You need to know how to make your Fans Active for any Update you do. You will need to make your fans so hot for your news or update. latterly you really should invest your time on this, because the number of followers isn’t as important as how your fans interact with you. Whether it’s posting followup comments or reaching out to fans that have asked valuable questions or have even posted criticism, it’s important that you build the best relationship with your fans.

Ask Questions
Facebook Pages present an amazing opportunity to learn about your existing Fans or customers. People love to talk about themselves so ask them questions that are also related to your company. For example, Baskin-Ronnins happened to ask about the favorite flavor in one of their updates and they got hundreds of comments answering the question. Additionally you can simply ask general questions such as “what are going in next weekend?”

If you don’t have any idea about SEO, simply the main goal of search engine optimization is to increase the amount of traffic going to any given site by search engines. Now search engines (and mostly Google) serve as the starting point of a user’s journey around the web.

What’s great about Facebook’s public profiles is that Facebook already has a big amount of search engine
juice. Google alone has indexed over 430 million pages for Facebook.

1. Get Your URL
URLs are a large part or search engine optimization. Search engines use as much information as possible to determine the relevance of a particular page for a given search. For example my page has the following URL: http://www.facebook.com/rallapalli.kishore which makes it easier to access. The short URL is definitely effective at getting Google “juice”. Go here to get your custom URL http://www.facebook.com/username but make sure that you have got more than 25 fans.

2. Select A Good Title For Your Landing Page
The name of your Facebook is so important. On Facebook Pages there are few things you can use to boost your search engine rankings and page titles is one of those things. Many SEO experts will tell you that spending a lot of time on the title of a website isn’t important as much as the pages title inside that website. So spend enough time to configure the time of you Landing Page.

So far we’ve discussed how to build your Facebook page. Now we are going to go over a few tips that are going to help you to increase your fans for free. You need to effectively follow what you going to read throughout this guide. Please before you start reading this section go ahead and invite your Facebook friends.

Target Gurus And Influences

The point is that the most connected individuals that are also connected to other highly connected Influencers end up having a ton of influencers. We all know super connecters and if you are looking to build your public profile’s fan base, you should be targeting them. Randomly follow these individuals is not the best way to go about it though. A well planned and well executed targeting process will yield the maximum results.

Steps To start targeting influencers
There are a number of reasons you shouldn’t just start randomly messaging influencers. So now that you know why I don’t like randomly reaching out to influencers. Here are the steps that I suggest going through:

Adding a landing page is so simple. I’ll provide a quick walk through of how to get the landing page configured and how to create your reveal tab. I have chosen the best application for this. and I’ll give you an article that will help in coding your page as I’ll only share how to create your Landing page and the reveal tab.

The first step to configuring a landing page is to install the the application to your public profile. The Static FBML application has removed by Facebook from March 18 2011 as they wanted to encourage users to use the Iframe. So I’ve searched for the best free applications and found “RevealTab” & “HostediFrame”. And I’ll be showing how to use HostediFrame application as I see it is easier to understand. but that doesn't mean that it is better than RevealTab. In fact, you should give them both a try.

Go to http://www.facebook.com/revealtab for “RevealTab” Application.
Go to http://www.facebook.com/hostediframe for “Hostediframe” Application.