One of my co worker shared this idea with me. Which i applied for Online Reputation Management.

Why?

Being a top brand, we always found few unsatisfied customers or many bad competitors who always tries to jerk our brand name. Most of the competitor companies recruits peoples and start blaming our brand with wide variety of ideas of unsatisfactory comments on our products. They will guide first time customers with their false statements on our brands to make their sales up.

How to Get Rid?
No you don’t have to do the same to hit the competitors but you have to dominate their bad reviews. Most of the website review site owners and forum admins are not always positive about removal of the particular topic. it is so hard, even to contact them on this kind of situation. Its a longer process which takes long time.

Before you start spending money on Facebook, it’s important to know how much you’re willing to spend and how much your advertising/marketing budget will allow. When in doubt, start small! Create a highly targeted ad and monitor it for results. When you’ve fine-tuned it for maximum results, then you can add another advertisement to your campaign or increase your budget.

I always suggest when you start an ad just start with a 50$ for each 3 different ads, so you test those 3 ads and the one who converts more stuck with it.

Once you’ve created your advertisement and chosen your target audience demographics you’ll be asked to set your budget and pricing. Here are the decisions you’ll be asked to make:

Pricing Type, there are two different pricing types on Facebook. They include:

 What social bookmarking is...

There are a group of web sites on the internet that are allowing people to save links ie. create bookmarks to web pages that they want to remember and/or share with others. These links or bookmarks are saved on a social bookmarking site and are usually viewable to the public. Social bookmarking sites sort of resemble web site directories.  The actual "social bookmarks" are basically links on a social networking site that have been added into an appropriate category by including the URL, descriptions, titles and keywords that apply to the bookmarked web site.

These bookmarks or links on the social bookmarking sites can then also be tagged or voted on by others which then provides some indication of its value, popularity or give an indication of a developing trend at that social networking site. Voting and Tagging of bookmarks are done by independent account users at each social bookmarking site. Social bookmarking links will tend to accumulate more tags over time if the social bookmarking site receives a fair amount of traffic. The more tags and votes that a bookmarked site receives, the higher the ranking of that bookmark within that particular category of the social bookmark site.

There are essentially four components to every Facebook Advertisement. They include:

URL – Your website address or where you want to drive traffic to. If you’re sending traffic to a promotion or sales page, then that page will be your URL. If you’re boosting traffic or awareness for your Facebook Fan Page then you’ll use that URL. You can also generate awareness for a Facebook Group, Game, Application or Event.

On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.

While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences:

When you create your Facebook Page you should probably have some sort of goal in mind aside from attracting fans. While large brands are not as focused on turning Facebook fans into direct sales, smaller businesses should be focused on generating leads and occasionally selling products or services directly. The most important phase of the Facebook sales funnel is the action phase.

So we need to drive users to take some sort of action, right? Below are four ways of getting your fans to take action:

Before few months Facebook Upgrade the Public profiles and has done big changes. Perhaps the most interesting change is the ability to switch away from your personal profile and use Facebook as if you are your Page. When you’re using Facebook in Page mode, you will be able to receive notifications for your Page, view a News Feed for your Page, comment and like and post on other Pages as your Page.

What You Can Do as Your Page?

Your Page activity

Basically, anything you do while using Facebook as your Page will appear on Facebook as coming from your Page.

You can view notifications of Page activity and new fans on your page through the top navigation bar. The friend requests icon now displays new fans and the notifications icon displays new activity on your Page.

Facebook provide your public profile with a great settings, in this section I’ll cover those settings, but one thing I want you to know that I won’t include the Facebook Advertising system in this section as I believe that it should be in a separated one because Facebook Advertising is a big topic to talk about.

Insights
Facebook provides a tool for tracking the growth of the page as well as the number of interactions on your
page. There are a few numbers which you can look at to determine how to improve you page most effectively. This insights is extremely helpful to know how your page is going.