Digital Marketing

Jun 17, 2010

Google's New Indexing System Caffeine Got Completed on June 9th

Last month is the critical month for lot of webmasters including me and you. We saw lot of strange results in Google organic search results in May. Google update some of its major elements in May and this time it was the most critical element, “The Search Index”.

On June 9th Google announced the completion of the new indexing system "Caffeine". The latest Google update was named as Caffeine. Believe me, it’s Caffeine which recharge us daily in the form of Tea or Coffee. In the same Google recharged its indexing system with Caffeine.

Well, let’s have a look at the Google's new indexing system Caffeine. Google indexing system is the most complex indexing system by indexing thousands and millions of web pages by segregating the index according to their products or I can say categories for convenience.

Before Caffeine, Google updates its index based on the category, but not all categories at a time. The reason was Google wants to update only those categories which will have the most recent content first. Google used to update web pages indexed under few categories like News, shopping, maps, images, videos and blogs very frequently than the organic search index but in an order.

Google understands the need to crawl and index the web much more frequently than before and now Google going to index updates of web pages much more frequently.

Google’s index update priority starts from the frequently updated categories to the lazily updated categories. That’s why we used to see the news results get indexed in minutes where as the organic results not.

But with the latest indexing system, Google started updating all the categories parallel to serve a fresh search results with newly cooked content. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content from Google.

Google’s old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, the system would analyze the entire web, which meant there was a significant delay between when Google found a page and made it available for us.

With Caffeine, Google analyze the web in small portions and update our search index on a continuous basis, globally. As Google find new pages, or new information on existing pages, it can add these straight to the index. That means we can find fresher information than ever before no matter when or where it was published. Please see the below picture for clear understanding

Due to that, we are seeing the results with out cache link in Google search results. Though the page just made live, Google is showing that for the relevant searches and in the background the indexing process will index that page parallel. After few hours or days, the page will get the cache link as well. This means that the indexing of that page completed.

The interesting part is, first Google taught the importance of fresh content and now as web smells with fresh content, Google following the web.

Do you agree with me in my statement “Google recharged its indexing system with Caffeine” to crawl and index to serve fresh content at higher speed??

I hope u already started digging in to Google for Caffeine. But get a Coffee and enjoy the “Caffeine”!!

May 10, 2010

Three good reasons to use the Google wonder wheel

The Google wonder wheel is a new tools and we find that more and more users are using it to enhance their internet search. We know that there must be a good reason to use it. The Google search great and we all using it for years now, so why go and change the old habits and start using this new Google tool? This is a good question and we went ahead and asked our partners and gathered up three good reasons to use the Google wonder wheel.

1.    It helps you to find the thing you are looking for, even if you are not sure what it is. Not all searches are “straight and to the point”. Many people are searching for general things but looking for specific ones. Google Wonder wheel can help them filter the results and find the most relevant words related to the original searched keywords and find the actual keyword that they were looking for.

2.    Google wonder wheel is easy to use.  Being user friendly is an important factor in presenting a new tool. People who are new to Google search, and yes there are many of them, find the results complicated. Just think about it, you search for something and you get few pictures on top, some results in pink background on the top and some more results in a shorter term on the side. People get confused on where they should click? Where to go? Google wonder wheel is a user friendly tool because of the way it leads the user to the right term and the right results.

3.    Google wonder wheel is cool to use, cool to find and cool to share. This is another good reason to use it in addition to being useful. Not all searches have to be boring and to present “dry” results for the user. This graphics is great.

Google wonder wheel in different languages

Since all Google services or at least most of them are translated to foreign languages, we have searched for foreign Google wonder wheel option. We have expected to find the translated version of this tool after all, there are good reasons to use the Google wonder wheel tool as an addition to the basic Google search.

In Italian for example, we couldn’t find the link to the “more options” as  this is the way to use the Google wonder wheel and this is the way for all visitors, even if they are Italian speakers, to find the tool. Even when we have searched for the term: “Google wonder wheel”, the awaited link wasn’t there. The same happened when we have made the same process in Google France and Google Germany. This made us wonder – does Google wonder wheel in foreign languages even available yet?

We have extended our searches for Google wonder wheel in foreign languages. Google in Hebrew, does have the “more options” link on top, this is the Google tool for Israeli’s only 5-6 million users if im correct. The same with Google UK and Google China, they both have the link, but these Google versions are serving millions of users.

To sum this all up, it seems that the Google Wonder Wheel feature is not yet available in all the languages, it may become available in the future but right now, its mainly available in Google.com and some local versions of Google.

Google Wonder Wheel

Google Wonder Wheel is a new great feature from Google which allows you to see relevant search results to your query in a unique semantically relevant and  graphically design way.

The following is a step by step guide on how to use the GoogleWonderWheel tool:
Enter your key word or phrase and perform a search. For this example we wanted to search for some ecological relevant issues and specifically green energy lamp:

Using Google Wonder Wheel Step By Step - Step 1

Using Google Wonder Wheel Step By Step - Step 1
After submitting the key word or phrase you would like to search for, click on the “show more options” link on the top left side. The results will be divided in to two screens:

Using Google Wonder Wheel Step By Step - Step 2

Using Google Wonder Wheel Step By Step - Step 2
Among all the options Google has to offer its users in order to optimize their search results the Google Wonder Wheel is the option you should look for in order to display relevant results in a different way. This is one of the great options Google has to offer, remember to check the other new ones as well once you are done exploring this tool.

Using Google Wonder Wheel Step By Step Guide - Step 3

Google Wonder Wheel Step By Step Guide - Step 3
Clicking on the Wonder wheel link will now create a sun shaped circle of terms, all related to your original  search. Green energy lamp is the main phrase, since it’s the one we looked for and you can find other related keywords to this search on the sun beam. Now your display will show the Google Wonder Wheel tool on the left side and the Google search results on the right side.

Using Google Wonder Wheel Step by Step guide - Step 4

Using Google Wonder Wheel Step by Step guide - Step 4
Now the fun starts. You can navigate your way around the relevant key words and phrases and find more and more results. It’s easy and the graphical effects make it fun.  In our example:  “Green energy lamp” was the main phrase and than we searched for “solar energy lamps” and so on.

Using Google Wonder Wheel Step by Step guide - Step 5

Using Google Wonder Wheel Step by Step guide - Step 5
Its just a matter of time until Google will combine its advertising system into the Wonder Wheel and guide the searchers, either by color or “last related searches” to the paid link or paid result.

Apr 21, 2010

How to optimize Google crawling and indexing?

Getting a good organic rank for websites is the top priority today. Due to this Search Engine Optimization is increasingly been practiced by many business owners.

You can easily find a whole lot of information regarding various optimizing techniques, website architecture, crawling and indexing on the World Wide Web but when it actually boils down to the implementation process, you will be really amazed with all the nuances involved in it.

The primary question which generally bothers website owners is that how easy it is for search engines to crawl websites? Since Internet is vast and new contents are being regularly updated, it becomes virtually impossible for search engine robots to crawl the entire content present online. This means that only a percentage of this content is crawled by search engine spiders. Moreover amongst the crawled content, only a portion is indexed due to availability of limited resources.

Elaborating on this topic further, Susan Moskwa of Google, recently uploaded a presentation giving smart tips on how to optimize your crawling & indexing. She states that since URLs act as bridges between a website and a search engine crawler you should not make them complicated or redundant. In order to allow crawlers to be able to find and crawl your URLs, organize them in such a way that crawlers are directly led to distinct contents of your website. On doing this you will prevent crawlers from wasting time on going through empty web-pages and/or crawling same web content again and again via different URLs. Optimization of URLs allows crawlers to spend their time accessing the actual content of your website.

There are some important real life examples in this presentation that have been categorized under a “not to do” list. These include homegrown URL hacks and encoding, parameters camouflaged as part of the URL path and infinite crawl spaces. In addition to these, you will also find some other useful recommendations like removal of user-specific details from URLs, disallowing actions which Google-bot cannot normally perform and sticking to one URL for a particular set of content.

So if you too want to make search engine crawlers trace your website faster, do make sure to follow all the above Google SEO tips next time you optimize your website.

More Google Search features comes in Gmail

Many Peoples are not aware of a feature which letting them use Google Search without leaving Gmail Interface. But, hardly few people used them. Now the news is that Google puts some Extra features in it to make user experience easier and enjoyable. To test these feature you can login your account and navigate to Google’s Lab Widgets and use them.


Many Peoples are not aware of a feature which letting them use Google Search without leaving Gmail Interface. But, hardly few people used them. Now the news is that Google puts some Extra features in it to make user experience easier and enjoyable. To test these feature you can login your account and navigate to Google’s Lab Widgets and use them.

Search Lab: Weather Widget

Search Lab: Weather Widget
Generally, these features are available in Google Search but not in Gmail Search via widgets. But, now Google has added some features like:
  1. Spelling Corrections.
  2. News.
  3. Local Search.
  4. Calculations.
  5. weather.
  6. Dictionary Definitions.
These are Google Search Engines which we have previously known as separate sections like Google OneBox,  Google DirectBox and Google 10 Plus Box.  I will share more information about them in  next article. Go and try these cool feathers of Gmail Interface…

Apr 14, 2010

How to Stop Blog Spammers

Now anyone can make comments on a particular blog posting. As blog commenting has grown more popular, so has spam commenting. In this newsletter, we'll go over why comments are a great form of feedback for your blog, how they help the credibility of your content, what spam comments are and how to prevent them from happening.

Comments : A great form of feedback

When blogs first came around, they were simply online journals. No one could post comments on a blog posting. That all changed in 1998 with OpenDiary, a site which allowed people to comment on blog postings. Now every blog, whether it is remotely or self-hosted, includes this option to comment.

Commenting is great because it allows real people to tell you what they think about your form. It gives you feedback on what you are doing right and what you may need to improve. Comments can be encouraging to you and motivate you to post more quality blog messages. Or they can be constructive criticism to make you work harder to get better at writing content.

Whatever the style of comment is, it is still very useful to your blog. High numbers of comments have the ability to make a blog look credible because they show that the blog is being read by a lot of people. That's something that every blog owner wants, and comments help to let them know just how many people enjoy their content.

Bad comments
Unfortunately, spammers have now started to use comments as a way to spam. How do you know what a spam comment is? Well, a spam comment is a comment that only advertises another site or product. If the comment seems bland/generic with a cheap link thrown in, then it's definitely a spam comment.
Here is an example of a typical spam comment:

"Hey, this site is really cool. Check out my really cool site at spamsite.com."
Of course not all spam comments will be this blatant, but you get the point.
Fortunately for bloggers, as spam comments have grown, so has the ways to prevent it. Here are a couple ways that you can prevent spam comments from even being posted on your blog.

#1: Close off commenting on older blog posts
There are options for you to stop comments from being posted on any particular blog post. Lots of times, spammers will post comments in weeks or months old posts. So take away this opportunity from them to keep it from happening. Most blog hosters now offer this as a standard option in the tool panel. If one of your posts has been up for a couple weeks, close it up.

#2: Take advantage of software offered to prevent comment spam
If you host your own blog using WordPress, you can use an option in that software to prevent spam. Even if you aren't using WordPress, you can still use other Spam comment blocking software like Spam Karma, Akismet, and Bad Behavior. While these aren't 100% effective, they have proven to be quite effective in preventing spam from happening.

#3: Take a look at your settings and see what can be tweaked to toughen your protection
Lots of blogs now have settings to help prevent spam. If you already have a spam blocker on in your blog and are still experiencing spam, take a closer look at the settings to see if there's anything that can be tweaked to make your protection stronger. However, if you do this, you should closely monitor your posts to make sure legit comments aren't being blocked out. If they are, you might have to lighten up a bit.

#4: Regularly read your blog comments
Be sure to keep an eye on your comments. Even the best software or setting can't prevent everything, so you will have to occasionally manually remove comments on your own.
By applying the above principles, you can ensure that your blog is full of only good, quality comments, which will help your credibility tremendously.

Comments are a great form of communication between yourself and your readers. They help the credibility of your blog!

Mar 18, 2010

Using Social Media to Build Out Inbound Links


There are many creative ways referred to as link-baiting to get people to link to you without you even having to ask. The easiest way to sum that up is engaging, original content. And there it is again, that word. Content. In the context of social networking, use a combination of a blog, article directories, press releases, Squidoo, Wet Paint, Hubpages, paid links and online charity donations. If you are surprised about the last item on that shopping list, you’re not alone. But it’s true: The “.org” status of charity sites is highly regarded by Google — and thus gets an almost immediate indexing to the search pages.
Here is a little insight into how a campaign is constructed and what results can be generated. Let’s assume you are trying to attract attention to your site and build dozens of relevant links in the process. Creating hundreds of new links is the whole point of a link-bait campaign. These campaigns are similar to PR campaigns where the quality of the content and the distribution list are the critical success elements.
Step 1: Research your market and develop content that is relevant to this audience. In many cases these articles launch on Digg.com, which is visited primarily by young tech-savvy males. The choice of a catchy title that would immediately appeal to that target market is critical.
 Step 2: Create a page on the main site that looks like an ordinary article page. Use images where appropriate.
Step 3: Invite all your friends and colleagues, individually – not in a spammy email, to Digg the article. Start with our own personal and business networks and then expand to other acquaintances and friends-of-friends as much as possible. This is the hardest and most laborious part of the link-bait campaign. It can take hours to send out all the individual emails and chat notifications with the link embedded.
Step 4: Be patient and watch the Diggs grow and the traffic swell.
As you write your next blog posting, comment, article or press release, heed the words of the experts and don’t get too greedy. Follow a rule of thumb that you need only to optimize for one phrase per content item in these socially connected sites, and never have more than two outgoing links.
 It is generally agreed that the more outgoing links a web page or a press release has, the more diluted the effect becomes. With the second generation of websites, or “Web 2.0? social media, like MySpace and Facebook, are only relevant or applicable to some marketing strategies, and even then require startling creativity in order to make any difference. Choose your off-site content pages carefully. Not only could they be a misplaced marketing effort, but also the cost of maintaining such a site with up-to-date and relevant content can be exhausting.

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