I am going to say it again and again - content is king - and in fact, Google always rewards high-quality content with better ranking positions. But just what makes content High-Quality according to Google? Let’s have a look:



The answer to this question is not now, but, it is something that is not implemented on websites often enough. Google’s style guides reveal that high-quality pages - the kind that ranks well in search are a combination of high-quality code, content, and UX (user experience.)

Here I have covered in terms of high-quality code - with ongoing updates and tweaks to ensure your website runs at its very best. The content, however, is up to you, and with these tips from the style guide, you will be sporting some impressive content in no time.

How to Make Evergreen Content That Boosts Your SEO Success:

While we may hear a lot of things about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results i.e. evergreen content.

What Is Meant by Evergreen Content?

Evergreen content is content that has long-term value. It’s a page or post that users can reference for years to come because the information will always be relevant and valuable. It’s directly related to the core topics of a website and often includes:

• Know Exactly Who You’re Talking To

If you skip this first step, all other copywriting tips won’t improve your landing page. To write the gripping article, first of all, you must first know exactly whom you are talking to.

Always define your target audience’s statistics and characteristics, so you are aware of the fact, what they want and need, and how they speak. When you have one target audience in mind, your article will be much more focused, rather than a largely undefined audience.

Search Engine optimization (SEO) is a mind game and it’s all about staying one step ahead of your opponents. One of the best possible ways to accomplish this competitive dominance is to be aware of how search engines are modifying, and adjust your content and SEO strategy before your competitors have a chance to catch up.

Many of the internet titans could do with a bit of optimization of their websites. The SEO industry is always moving, so it’s better to be aware of these evolutions. It looks like 2017 will be an interesting year for SEO, with the latest updates dominating the arena.

Get all the latest SEO updates and NEWS for 2017. Here we are providing the latest SEO strategies and techniques required for 2017.

Google RankBrain Algorithm

The information covered below comes from three sources. First, the Bloomberg story that broke the news about RankBrain yesterday (see also our write-up of it). Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best assumptions in places where Google isn’t providing answers. We’ll make clear where any of these sources are used, when deemed necessary, apart from general background information.

What Is RankBrain?

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

What Is Machine Learning?

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.

What Is Artificial Intelligence?

True artificial intelligence, or AI for short, is where a computer can be as smart as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections.

True AI exists only in science fiction novels, of course. In practice, AI is used to refer to computer systems that are designed to learn and make connections.

How’s AI different from machine learning? In terms of RankBrain, it seems to us they’re fairly synonymous. You may hear them both used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach being employed.

So RankBrain Is The New Way Google Ranks Search Results?

No. RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.